We recently received an email from a client after her dashboard was updated with August data. It turns out that there were some dips in the business’s month over month data. And this created concern and some questions.
It seems that both “Actions” and “Calls” were down almost 50% from the previous month on the Google dashboard – is that simply that people were on vacation? Is it something that should spur action on our part? Just trying to understand it all.
When we received this email, I immediately looked at the data and realized that for clients with seasonal schedules, the month-over-month metric may not tell the right story. The answer to our client’s email was in the year-over-year data. As a result, we pulled this chart:
Here you can see that though August is a quiet month for the client, we’ve been able to achieve significant growth when compared to the two previous Augusts.
How did we get here with this particular client? The recipe has been a good one for them and other clients as well. First, we syndicated their business information to 15 of the most important business directories online, including Google, Bing, Facebook, Waze, Uber, FourSquare, and TomTom. This creates a wider web presence for their business and builds consistency across the web for their information. Right away, this helps generate more listing views and actions on Google My Business.
We follow this up with regular Google Posts. New content on their listing helps plant keywords into Google’s engines and shows that the client is active with their listing. Again, this helps the client build interest in their listing. Reviews, which they also solicit, have been positive and affect their listing in a positive way too.
Of course, we’ve applied this recipe for other clients and we see similar results. Our case study section highlights some of these successes and shows that for different clients in different industries, the results can be effective and fast.