Local SEO Benefits For Small Business Owners
Local SEO is a type of search engine optimization (SEO) that helps businesses improve their online visibility and attract more local customers. It involves optimizing your website and online presence for local search so that you show up when people in your area search...
Local Advertising Tactics and Strategies
Wondering how to advertise your business locally? Let's start with the basics. Local advertising is when a business targets a specific geographic location, such as a city, neighbourhood, or even a particular building or street. This approach aims to reach potential...
Basic Small Business Marketing Strategies
Small business marketing refers to the strategies and tactics to promote products or services and reach a small business's target audience. Because small businesses typically have limited resources, their marketing efforts may be focused on a specific local area or...
Branding for Business 101 with Sacha Brant of Brand Scrubbers
In a recent episode of A Little Marketing, we chatted with Sacha Brant, owner of Brand Scrubbers, about branding for businesses. Sacha spoke with us about what’s involved with branding and how to get started. Every business needs a brand. Your brand is the memorable...
Why Product Management is More Than Your Product
Product management is the process of developing and bringing a product to market. It involves overseeing the entire lifecycle of a product from its conception. From market research and product development to its launch and growth. Product managers are responsible for...
Canva Benefits for Small Businesses
Canva is a fantastic graphic design tool for small businesses looking for a DIY design model for creating marketing materials. Canva allows users to create visual content for various purposes, such as social media posts, presentations, and posters. It provides users...
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