Creating a successful small business marketing plan
What is a marketing plan, and why is it crucial for small businesses? A marketing plan is a comprehensive document that outlines a small business's overall marketing strategy and tactics to achieve its business goals. It covers all aspects of marketing, including...
AI and Marketing 101
What is AI, and why is it an important concept for marketers? AI, or Artificial Intelligence, refers to developing computer systems that can perform tasks that usually require human intelligence. Examples include situations related to learning, problem-solving, and...
How Does Online Shopping Affect Local Businesses?
Online shopping has grown significantly in recent years. Several factors, including the increasing availability of high-speed internet and the proliferation of smartphones and other mobile devices, are driving its growth. Additionally, the convenience and potential...
Starting a Podcast to Grow Your Business
Interested in starting a podcast to grow your business? As you know, last summer, we started a podcast that gets posted to YouTube every week. A Little Marketing has been a labour of love since the start. Created in collaboration with Nikki Gillingham of Blue Whale...
Local SEO Benefits For Small Business Owners
Local SEO is a type of search engine optimization (SEO) that helps businesses improve their online visibility and attract more local customers. It involves optimizing your website and online presence for local search so that you show up when people in your area search...
Local Advertising Tactics and Strategies
Wondering how to advertise your business locally? Let's start with the basics. Local advertising is when a business targets a specific geographic location, such as a city, neighbourhood, or even a particular building or street. This approach aims to reach potential...
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