In the world of digital marketing, we often talk about “brand voice,” but what does that even mean exactly?  Well, first of all, it’s important to note that voice and tone aren’t actually the same thing. Think of your brand voice as your brand’s personality—it’s the...

Or, how to balance automation with a human touch.  Well, well, well.  If it isn’t a blog post dedicated to everybody's favourite thing to talk about: AI—our best friend in efficiency and, if you ask certain writers and creators, a barely formidable enemy when it comes...

Here’s How to Stand Out in a Crowded Market The software industry is packed with great solutions, and even the best can struggle to get noticed. Whether you’re launching a new product or giving an existing one a fresh spin, it’s all about balancing the tech talk with...

Today, it’s all about having the right skill sets – and the most important skill, it turns out, is adaptability. Remember when marketing roles were neatly divided into silos? Us too, but just barely.  In our current crazy-fast-paced world of digital marketing, the...

Is it just us? Have you noticed how Google search seems to favour Reddit results lately?  Turns out, it’s not all in our heads!  It’s a combination of engagement, relevance, domain authority, and diverse, fresh content that often accounts for Reddit posts ranking...

Wanna know something wild? Podcasting (a term first introduced by The Guardian way back in 2004!) is just about 20 years old now – and it doesn’t seem to be slowing down anytime soon. In fact, according to Statista, the number of global podcast listeners is on track...