People always ask us for the most basic explanation of local listings management and its benefits. So we will take the time to explain it like we would to a five-year-old!

So here we go!

Do you know what a phone book is? It’s a big book with lots of phone numbers in it. If you need to find someone’s phone number, you can look it up in the phone book.

Well, nowadays, people don’t use phone books as much anymore. Instead, they use the internet to find phone numbers and other business information.

Local Listings Management is like ensuring that a business’s phone number, address, and other important information is correct and up-to-date on the internet. In this way, people can find the company more quickly when they search for it online.

So, just like you need to make sure your name, address, and phone number are correct in your school directory, businesses need to make sure their information is right on the internet so people can find them.

How does this work?

Local Listings Management ensures that a business’s information is accurate and consistent across various online platforms that display business information, such as search engines, social media platforms, review sites, and directory websites.

This information includes the business name, address, phone number, website URL, hours of operation, and other details that customers may need to know. For example, if someone searches for a restaurant on Google, they should be able to see that restaurant’s correct address, phone number, and website in the search results.

Having accurate and consistent information is essential because it helps customers find the business more efficiently, leading to more customers and sales. It also allows companies to appear more trustworthy and legitimate to potential customers.

Local Listings Management can be time-consuming and complicated, especially for businesses with multiple locations. That’s why many companies use software tools or hire other companies, called agencies, to manage their local listings.

By regularly monitoring and updating a business’s information across various online platforms, Local Listings Management can help improve a business’s online presence and attract more customers.

Can you give me an example that I can relate to?

Well, think of it this way – have you ever played a game of hide and seek with your friends? You know how you want to ensure nobody can find you when you’re hiding, right? So, you try to find the best hiding spot, like behind a tree or under a bush.

Businesses are playing the opposite game – they want to ensure people can find them easily. So instead of hiding, they want to be seen. That’s why they must provide correct and up-to-date business information online.

Just like when you’re playing hide and seek, if someone can’t find you, they might give up and stop looking. But if you’re easy to find, they can come and see you and play with you. The same thing goes for businesses – if people can’t find the company online, they might give up and go to a different business instead. But if they can find them easily, they’ll be more likely to visit them and become customers.

Local Listings Management is like having a really good map that helps people find a business.

If a business has correct and up-to-date information on the map (like the right address and phone number), more people can easily find them. This can help the business get more customers, make more money, and be more popular.

It’s kind of like when you have a really cool toy that all your friends want to play with. If your friends know where you live (like the business’s correct address on the map), they can come over and play with you anytime they want!

We specialize in local listings management. Ask us how we can help your business location stand out on Google and other directories.