As a business owner, you’re probably always looking for ways to optimize your marketing strategy to yield results. But, of course, you likely already have a website and make efforts to drive traffic to it. And once you’re driving traffic to your website, one of the best, low-cost ways to continue a dialogue with your audience is to have people opt-in to receive further communications from you. So make it easy for site visitors to leave you their email addresses! But why should you collect email addresses?

Let’s answer a fundamental question or two first.

What is an Email List?

An email list is a contact list full of email addresses. These email addresses are the recipient of your business emails. This list is full of customers or potential customers who’ve agreed to receive emails from your business.

Email marketing is a valuable strategy that can reap many rewards for business owners. An email marketing plan is crucial if you want to grow your business. But why?

The Importance of Email in Your Marketing Strategy

Email marketing is one of the most powerful tools at your disposal. For starters, it’s stood the test of time as a marketing tactic. And there’s a reason for that.

While social media marketing and other forms of digital marketing should all be a part of your business’s marketing strategy, email marketing is a huge necessity. It’s long remained a popular method of digital marketing because it works.

In 2021, 319.6 billion emails were sent and received each day worldwide. Additionally, there are an estimated 3.9 billion active email users worldwide. That means that around half of the world’s population uses email, making it a powerful means of targeting customers.

But why else is email marketing so important to your business’s marketing strategy? Well, because it brings results! Here are a few of the result-driven benefits of email marketing and using your website to collect emails:

It Builds Relationships

Sending email newsletters is one of the most effective ways to build stronger customer relationships and continuously nurture these relationships. As a business owner, your relationship with your customers is vital, so you should seize any opportunity to foster that relationship. Show your customers the level of value you have to offer them by sending informative (and interesting) email newsletters.

You can also personalize emails by adding your customer’s name. Customers love personalization. By talking directly to that customer, you make them feel valued, creating a positive association with your business. Doing so helps you create a connection that you can’t get with search or social media marketing.

Ultimately, email allows you to build a personal relationship with your customers.

1. Better Leads

Emailing newsletters, promotional content, and updates can also help grow your business revenue. That’s why collecting opt-ins is crucial because when people permit you to communicate with them, they’re interested in what you’re saying. In addition, with a website-driven email list, you can target higher-quality leads, creating more revenue.

2. Higher ROI

Email marketing has one of the best Returns on Investments (ROI) of all marketing strategies. With email marketing, the average ROI is 4,400% –$44 for every $1 spent. That’s huge!

Using Your Website to Collect Emails

So it’s no secret that building an email list for email marketing is highly beneficial for businesses. But making this list doesn’t happen overnight. Fortunately, your website is an excellent opportunity to collect emails.

Add a form to your website that allows audiences to opt-in to receive emails from your business. You could do so by offering a free trial, a promotional discount, a free download or any other incentive!

Can our team help you collect email addresses and run your marketing campaign? Contact our team of experts at 10|20 Marketing for a free consultation!