Living in a data-driven culture is a fantastic thing because it allows business owners to predict trends, improve decision-making, solve problems, and more. As a small business owner, it’s essential that you take advantage of data to track and analyze your marketing results—this is the key to growing your business. And in our opinion, the best tool for small business owners to use for reporting is Google Data Studio. 

There are plenty of platforms on the market that allow small business owners to gather and access data. But having and accessing data means nothing if you can’t visualize it and adequately analyze it. Visualizing and understanding your small business’s marketing data is a powerful way to discover what is working for your business

So, where do you begin?

Luckily there are helpful resources referred to as marketing dashboards. Marketing dashboards concisely collect and give a visual representation of data. This data is easy to understand and analyze. 

There are tons of marketing dashboard resources available. However, our digital marketing experts recommend Google Data Studio because it’s a free, informative, and easy visual analysis of your marketing results. It can also plug into several different types of databases. 

So, if you’re ready to elevate your business’ marketing with Google Data Studio, let us tell you a little more about how it works and why you need it for your digital marketing strategy. 

What is Google Data Studio?

Google Data Studio is a free tool that allows you to unlock the power of your business’ data. The data visualization tool takes raw data and turns it into a visualizable report. Easily keep track of your marketing results to understand which efforts are working or not via fully customizable dashboards and reports.

Google Data Studio’s reporting goes beyond the data reporting of Google Analytics. Google Data Studio is powerful because of its variety, customization options, live data, data sources and interactive controls. You can also easily filter through data, only seeing what’s necessary. Additionally, it gives you an easy way to visualize all of your data—something other data analytics platforms can’t do. Being able to visualize your data makes analysis much more uncomplicated.

Easy to read data is just one of the fantastic benefits of Google Data Studio. But why is this data so important? What can you do with it? Let’s find out.

Importance of Data Analysis

Google Data Studio is a powerful tool with excellent data analysis features, but we’ll talk more about that later. First, let’s go over why data analysis is essential for small businesses.

Analyzing the data from your business’ marketing efforts gives purpose to that marketing. There is no meaning behind digital marketing without data analysis because data analysis allows you to optimize your marketing efforts.

First of all, data can help you make better decisions all across the board. Data allows you to visualize the performance of marketing actions with data reporting. Analyzing the performance of a campaign, product, or other initiatives will enable you to make better marketing decisions in the future. 

With data analysis, you’ll also be able to serve your customer better because data can predict consumer trends and buying patterns. If you know what your customer wants, you can better serve them while increasing revenue.

Additionally, you can determine your marketing efforts’ Return on Investment (ROI) with data analysis. Knowing what is and isn’t working will help you make better decisions in the future. 

How Google Data Studio Can Help Your Business

At first glance, Google Data Studio may seem like any other data reporting tool, but that’s not true. Its unique features and visualizable reporting make it a beneficial platform for businesses. In addition, Google Data Studio’s easy-to-use features can help you better optimize your marketing tactics. Here are six ways Google Data Studio can help your business.

Saves Time

One of the most significant benefits of Google Data Studio is its time-saving capability. With this data platform, you’ll no longer have to pull through several reports to get the data you need. Instead, easily access and view all of your data in one concise spot. Best of all, the visualized and interactive reports help you analyze the data quicker. The eye-catching visualized reporting will save your business valuable time.

Customizable Reports

The ability to customize reports is just another feature that makes analysis of the data simpler. In addition, you’ll better grasp what is and isn’t working via the data reports with customizable reports.

Here are a few of the things you can customize:

  • Page layout
  • Text
  • Graphs
  • Metrics
  • Style elements
Real-Time Data

What makes Google Data Studio so powerful is its ability to give you real-time, live data. Live data helps you save time, but it also gives you the unique opportunity to make prompt adjustments as needed. For example, did the data show you that something isn’t working today? Then, quickly change your marketing tactics to improve your results!

Easy Connection to Multiple Data Sources

Make the most out of your data collection with an easy connection to multiple data sources. A good marketing tactic is to leverage numerous strategies and tools. By blending data from other platforms, this is possible. Easily access different data sources, such as Google Ads, Google Analytics, Google Search Console, Sheets, and even internal databases, and view it all in a single marketing dashboard. 

Data Filtering

Filter the data in your reports to better understand your marketing results. 

Some of the things you can filter include:

  • Date range
  • Account
  • Campaign
  • Location
  • And more!
Calculated Fields

Creating your formulas helps to understand your marketing results better. For example, easily calculate essential data, such as cost-per-conversion, by creating a calculated field in Data Studio.

Google Data Studio can calculate things such as:

  • Basic math (add, subtract, multiply, divide)
  • Functions (more complex equations and statistical operations)
  • CASE statements (if/then/else logic)
Get Started with Google Data Studio

If you’re ready to grow your business and improve your digital marketing efforts, it’s time to get started with Google Data Studio. And 10|20 Marketing can help!

10|20 Marketing uses Google Data Studio to give our clients the best possible data reporting and analysis. Our professional and experienced team of digital marketers helps businesses get results—and Google Data Studio is just one of the many ways we can do that.

Our experts specialize in all things digital marketing—including Google Data Studio. We know the ins and outs of it all to bring you a great ROI.

Contact us for a free consultation if you’re ready to grow your business! We specialize in working with small businesses to implement digital marketing strategies that will bring significant results.