How do you prevent lead generation mistakes from turning your marketing campaigns into failures? First, it’s important to understand what you are trying to accomplish.
Generating leads play a vital role in creating sales for your business. Leads are the potential customers who’ve expressed an interest in your business. These leads are the key to converting your business’ marketing into sales.
But what happens when your business’ leads aren’t responding to your marketing campaigns in the way you would like?
Being aware of common lead generation mistakes will allow you to create new leads better and convert those leads into sales. Here are four lead generation mistakes that every marketing manager or business owner should avoid:
Failure to Test Campaigns
You probably wouldn’t buy a car without test driving it first, right? The same should go for your campaigns.
Whether it’s search engine marketing, social media marketing, or email marketing, testing your marketing campaign before running it is essential to ensure it will be effective.
When testing your campaigns, don’t make the mistake of testing to confirm that it’s a solid campaign. Instead, it would be best to see how to improve the campaign. There’s always room for growth.
There are several ways you can test the potential success of your campaign. You can test the campaign’s content or the platform where you want to run it. For example, one campaign might be more successful on social media than it would through email. Either way, testing these things will help you optimize the campaign to generate more clicks and sales.
Landing Page Issues
Having a solid landing page for your business’ website is necessary to attract leads and make sure those leads stay on the website.
A few of the common mistakes that businesses make with their landing page include slow load time, lack of SEO content, poor formatting and a difficult to navigate landing page.
Optimizing your landing page to make it more accessible and user-friendly is the key to successful lead generation.
To generate quality leads, you need a quality lead capture form. But how does a good lead form look?
A good lead form is all about balance. If the form is too short, you’re generating many leads that may not have an interest. On the other hand, if the form is too long, you could miss out on many potential leads due to a lack of convenience.
Your lead capture form should capture just enough information that allows you to reach out to your lead and potentially personalize the marketing. In addition, the form should capture the necessary information from the lead without appearing intimidating.
Not Giving Prospects a Good Reason to Click
Why aren’t your leads clicking on your lead generation campaigns? It might sound like the obvious answer, but are you giving them a good reason to click?
The content of the marketing campaign needs to be attention-grabbing. Keep the content fresh, exciting and engaging. If the potential lead is engaged and eager for more, there’s a higher chance you’ll get that click.
Think about what makes your leads want to click on the content. Is it a promotion, an exclusive offer, personalized content, a new and exciting product? Knowing what your leads want will help you to generate higher-quality leads.
Need More Assistance Generating Quality Leads?
No worries, we’re here if you need us. At 10|20 Marketing, we apply our extensive experience to help companies generate quality leads. We utilize digital marketing strategies such as paid advertising, lead conversion, social media, geofencing and directory marketing. Our low-cost services are available to both big and small businesses.
Want to book a free marketing consultation? Contact us!