If you’re a small business owner and still need to begin using social media to grow your business, there is no better time than now.
Small businesses can certainly benefit from the power of a social media marketing strategy. In 2021, over 4.26 billion people used social media worldwide, and this total is still growing.
But growing your business with social media is much more than just creating an account on one platform and posting every so often. To impact your business’s success with social media, you must thoughtfully leverage social media. With a strategic and holistic social media marketing approach, you can drive leads, email marketing signups, brand awareness, engagement, and so much more.
So if you want to grow your business using social media, check out these helpful tips.
Drive and Nurture Leads
Not only can you drive leads with social media, but when done strategically, you can drive quality leads for your small business. You must have a clear brand image/voice to make this happen. When you have a clear brand image/voice, you can create content that’s relevant to your brand. Doing this will attract social media engagers that align with your brand. From here, continue to produce content that your audience will enjoy. Doing so should be simple if you commit to a clear brand image/voice. Include a call to action in your content, and before you know it, you’ve just brought in a ton of quality leads for your business.
Social media is also a great way to target leads for your email marketing campaigns and should be a part of every business owner’s marketing strategy. Email marketing allows you to share messages and important information with your audience that are hard to get across via social media. The great thing about social media is that it can attract leads to your email marketing contact list. Doing so will allow you to harness the full potential of both strategies.
As you build your social media audience, encourage your followers to subscribe to your emails with a CTA or even an incentive. An excellent way to do this is to take a valuable excerpt from one of your email newsletters and share it on your social media page. Let your audience know that social media is one of many places where they’ll receive valuable information from your business. Of course, you can also apply this thinking the other way. For example, include excerpts or essential updates from your social media in an email and encourage subscribers to give your business a follow.
Remember, getting people to opt-in to your email list is a big win, as they’re permitting you to reach them more personally.
Brand Awareness and Engagement
Social media is a great way to boost brand awareness for your business. With a solid social presence, you have more chances of reaching potential customers via social media. And the more people interact with your brand on social media, the more your brand awareness increases.
Increase brand awareness with social media by using your page to announce upcoming events, new product or service launches and important news about your business.
As you build awareness, watch for an increase in engagement. The more your audience engages with your brand, the more trust and loyalty you create, which is crucial for increasing sales. Essentially, the better your engagement, the more sales will grow.
So, how can you use social media to improve engagement? First, you have to play a long game. To enhance engagement levels from social media, you need to have a clear brand voice/image. You also have to post consistently.
And make sure to engage back with your customers! Respond to their comments, answer all direct messages and even ask for feedback!
You can also use social media to drive traffic to your blog, website or in-person business location. For example, add specific calls-to-action to your social media posts, encouraging your audience to check out your blog or website. And if you’re hosting an in-store event or promotion, post consistently about it on social media!
And remember, your Google Business Profile (Google My Business) listing is also a social network. So remember to share your content on your Google listing too!
Need Help Growing Your Business With Social Media?
10|20 Marketing can help. Our team of experts will put together a solid social media strategy for your business that’ll help you bring in great leads, more traffic and ultimately, more sales. We can also manage your social media pages for you. Ready to get started? Contact us today!