Search Engine Optimization (SEO) is crucial for getting more clicks on your small business page or Shopify site. And as website interaction becomes more and more likely to determine a business’ fate, it’s essential that you’re up to date on the latest small business SEO trends.
SEO is a form of digital marketing that helps websites appear higher in search engine results. If you want your business to be successful, customers need to be able to find you online.
SEO is complex and combines a few different strategies. With search engine algorithms constantly changing, staying up to date on the latest SEO strategies is essential.
So, what will small business SEO look like in 2022? We have the latest trends and strategies right here.
Create Quality Content
The number one key to optimizing your website’s search engine results is to create quality content. Quality content is always trendy for SEO, and your business’ website must reflect that. Here are a few content guidelines to follow when optimizing your website:
- Make it Accessible: The most critical part of your website is that the content is accessible and user-friendly. What does this mean? Ensure that your content is readable, has a quick load time, and is organized by H1, H2, H3 headings, etc.
- Don’t Try to Stuff in Keywords: Nothing will push your website further down search engine results than forcing keywords into your content. However, you should avoid stuffing too many SEO keywords into your site to the point that the content doesn’t read well. Google’s algorithm will be able to pick up on the fact that your content isn’t easy to read, which will cause them to suppress your website in search engine results. Instead, be strategic with your keywords and know when enough is enough.
- Answer Questions: Speaking of keywords, strategically optimize the content on your site so that it answers commonly asked questions on Google or other search engines. Answering questions will boost your website’s content further up the algorithm. An excellent way to do this would be to create an FAQ page.
- Come up with a Content Strategy: Find a strategy that works for your business to boost your website’s content. A content strategy could include starting a blog, having a website calendar, publishing a newsletter – anything that promotes more clicks on your website.
Make Your Site Mobile Friendly
Mobile internet usage is becoming more and more popular. Now is the time if you haven’t already optimized your website for mobile devices.
Some ways to do this include using a responsive design that will automatically display on a mobile device. Other considerations are to optimize website load time, turn off pop-ups, and ensure that you have appropriate spacing and size for easy mobile clicking.
Target Local SEO Keywords
When creating content for a small business website, local SEO keywords are essential. Google’s algorithm now shows users more results from their local area. If your website isn’t already optimized for local SEO, you’re getting left behind.
An easy way to do this is to update your content to include your local area. For example, if you sell sneakers and your location is Toronto, contain the phrase “Toronto sneakers” somewhere in your website’s content. But be sure to keep in mind not to over-stuff your content with keywords. Instead, ensure there’s a well-written flow and that the local SEO keywords sound natural.
Optimize For Voice Search
Voice search is becoming increasingly popular in 2022, so you want to ensure that your small business is ahead of the curve. Make these small changes to your company’s website for voice search optimization.
Since many voice search results are location-based, you’ll want to geo-target the keywords or phrases that you include in your content. Geotargeted keywords go hand in hand with local SEO keywords.
Another way to optimize voice search is to make your content more conversational. Since voice searches tend to be more casual, you want your content to reflect that tone, which will help boost your website for voice searches.
Need Extra SEO help?
Navigating SEO and the ever-changing trends can be intimidating. But, don’t worry, we’re here to help if you need us! 10|20 Marketing has extensive experience assisting small and big businesses with their digital marketing strategies.
Contact us for a free consultation if you want an extra hand in creating up-to-date SEO content for your small business!