Lo-Lo-Lo! Why It’s Important To Think Local Marketing For the Holidays
Halloween is about to come and go and, with it, Christmas lights and displays will arrive. With the big shopping season just around the corner, it’s vital to think about your local marketing efforts to get your retail location ready to generate traffic.
This means ensuring that your online local business listing is updated and accurate.
Retailers are always thinking about how to increase foot traffic to their store. And with 72% of all in-store purchases made following online research, it’s vital that your business details are correct. Even more so during the holidays. As hours and other details change, you must make sure you’re optimized online.
What should be the first thing on your holiday list then? Ensuring that your holiday hours are accurately represented. This means everywhere. On your website, social networks, and local listings on search engines, maps and review sites. Consistency matters!
Inconsistencies across networks can easily lead to consumer confusion and a loss of foot traffic. During a recent bank holiday, it was found that 85% of brands never updated their opening hours online. This included not only major retailers, but also local shops and businesses that need every advantage to attract people to their door.
Back home in Canada, this can account for a significant loss in revenue. According to the CPA Canada 2016 Holiday Spending Monitor, last updated in January, 37% of Canadians planned to spend over $800 during the last holiday season. It’s easy to see just how easy it would be to lose out on your fair share of the pie if shoppers were frustrated with the accuracy of your business listings.
Something else to think about is that the shopping season starts earlier than it has traditionally. Last year, retail sales in Canada decreased 0.5% in December over November – a decline that followed four consecutive monthly increases in Canadian retail sales. Sales made during Black Friday and Cyber Monday are pulling more money into November – which gives you all the more reason to ensure that you’re all set up and ready to go with your listings before then.
So, with all this in mind, we ask you this: It’s October 19th, are your listings ready?