There are so many choices to consider when developing a digital presence. Small business owners throughout Canada are trying to figure it all out, trying to determine how to best leverage the digital ecosystem to capitalize on the extraordinary numbers of people that digital can drive to a business.
With so many options to choose from, we’ve actually seen business owners paralyzed by how overwhelming it all is. After all, the options available to promote a business are just one variable, other considerations include the type of business being promoted, the type of customer being sought, the radius the business is looking to draw from, the assigned budget, and the time devoted to executing a digital marketing plan.
While these seem like excuses for not doing anything, they’re not. They are legitimate reasons for being confused, hesitant or downright wary. And with so many decisions to make, the small business owner ends up making none. Decisions get put off for another day. After all, small business owners are often not marketers. They’re concerned with making the best pizza, or providing the best customer service, or building the best product.
That’s why we propose taking baby steps. Start small and build around your initial successes. The easiest of most cost effective first step? Ensuring that how you appear online is consistent across search engines, review sites and mapping technologies. Claim your listings, take control of your message and manage the information that is critical to driving people to your door or to pick up the phone and call you.
But with so little time and savvy, what’s the best way to get going?
Allow the experts at 10|20 Marketing to walk you through the process, take it off your hands and get you online and findable quickly, effectively and easily. Allow us to claim your location, manage your listings and publish your menu (or price list), at a monthly cost of a single sale or one day’s worth of an employee’s salary. By managing your location’s listings across the web, you’ll benefit from the information being accurate, consistent and easily updatable.
And once we have enough data streaming in, we’ll be able to tell you how many views your properly managed listings are generating. When the time comes, we can help you use this data to add the next piece into your digital mix.
So don’t be paralyzed by choice. Start small with a managed plan, become found online and promote your small business to a specific target in a specific area to increase your sales and profits.