There’s no doubt that social media for small business marketing is the future of digital marketing. With approximately 4 billion social media users globally, it’s the fastest, most efficient way to reach a large audience. In 2022, social media marketing for small businesses will be vital.
Social media is an ever-changing platform, so it’s essential to stay up to date on the latest social media marketing trends for your social media marketing campaigns to be successful. So, if you plan on implementing social media into your business’s digital marketing strategy, you need to keep ahead of the trends.
Here are the top four social media for small business trends that marketers should watch in 2022.
TikTok
If your business isn’t already on TikTok, you’re missing out on the potential for excellent viral exposure. With 1 billion active monthly users, it’s the fastest growing social media platform. Videos go viral daily, and the algorithm makes it easy for businesses to connect with the target customer.
Here are some tips for creating TikTok videos for your business:
- Keep it short: Videos under 15 seconds tend to get pushed more in the TikTok algorithm. Viewers often have a short attention span, so keeping it short and sweet is essential for grabbing the viewer’s attention. Get right to the point with your videos, and you’ll likely see more success.
- Use trending sounds: Stay up to date on the trending sounds on TikTok, and be sure to incorporate them into your videos. Using trending sounds will help you reach more potential customers and increase your chances of going viral.
- Keep it exciting: Pay attention to what kind of videos are trending on TikTok and take note. Making fresh and attention-grabbing videos that cater to your business will likely get you more exposure.
Social Media Customer Service
No one enjoys calling a company’s customer service line. From the long holds to the potential for miscommunication, it can be a real hassle for customers. However, companies know that ineffective customer support could cost them their customers, so some companies are beginning to integrate their customer support services into social media. Setting up a customer support service for your company through a social media platform like Twitter may be the future of customer service.
After all, most people are already on social media and spend much of their time using it. It’s an effective way to reach customers and position yourself as a business that prioritizes customer needs.
Influencers and Micro-Influencers
Don’t discount the value of influencers. Employing influencers looks like a big piece of the future of marketing. These influencers have followings that are often very impressionable to the products they share. It’s almost like pre-planned word-of-mouth advertising.
And don’t count out micro-influencers either. They may not have as large a following, but micro-influencers may be more accessible for small businesses and can be very influential among their following. And if you’re using TikTok micro-influencers or influencers, there’s a greater chance for your influencer marketing content to go viral.
Paid Ads
We tell our clients all the time that paid ads are an integral part of social media. Even today, companies are still relying on organic results of their social media campaigns. However, history shows that an organic presence does little to create awareness or engagement and help you reach your objectives. Therefore, we highly recommend a complete, paid media plan to ensure that your content generates views and engagement. In addition, a strategically run paid media plan will help ensure that your websites and social media content work together and help you reach your marketing objectives.
In 2022, paid ads will be an effective strategy for many businesses. Paid ads can help you stand out among competitors and increase exposure. In addition, it’s an easy way to target your intended customer, leading to higher conversion rates.
Want Some Extra Social Media Marketing Assistance?
Want to learn more about social media for small business? 10|20 Marketing stays on top of the trends so that you don’t have to. We specialize in helping both big and small businesses generate quality leads through effective digital marketing strategies. Our team at 10|20 Marketing has extensive experience in all fields of digital marketing. We’re here if you need us!
For a free marketing consultation, contact us!