Looking for local marketing advice? With all of the ‘expert’ marketing guidance out there on the internet, it can be hard to know what sources you can trust. And which pieces of local marketing advice you should leave behind. As a small business owner, you want to be sure you’re not wasting your time!
We get it, and we want to see you succeed. So we’ve compiled a list of resources we believe offer great insights that you can feel good about.
Local University
Local U teaches business owners all about online marketing, focusing on Local Search Engine Optimization. Pre-COVID, Local U brought together SEO experts to deliver training at in-person, full-day seminars. (Note: you can buy access to past, recorded conferences or stay up-to-date on upcoming events here.)
But Local U is more than just a marketing conference. They have an affordable, paid membership forum where local business owners have access to more than 20 local search experts to get professional advice to their most burning questions, as well as access to discounts on event tickets.
They also have several free resources, including a blog and unique tool that gives you the ability to score your Google Homepage.
Wordstream
Wordstream offers “online advertising made easy,” pairing advisors with businesses. But we think the real gem on their site is the Local Marketing section. Here they have a blog full of tips and advice for local businesses who want to drive more sales with cost-effective marketing strategies.
They recently published a new blog called Our 7 Favourite (Free!) Local Marketing Resources for 2021, a list explicitly curated for local businesses. Their list offers resources on everything from pay-per-click advertising to SEO and lifestyle and career growth. No matter where you are in your business, there’s a tool for everyone on Wordstream.
Uberall
Uberall offers various online marketing services and products, but they also deliver a vast amount of free resources. These resources include tips, news, and industry insights for local businesses.
One recent blog post looks at the Future of Retail and the “seismic shift” that happened in the market thanks to COVID-19. Online shopping exploded last year – what does that mean for the brick-and-mortar store?
Uberall also has webinars, e-books, and reports, if you want to take a deep dive into any of the content topics, including a white paper called The Automotive Guide to Digital Marketing.
Full disclosure: 10|20 Marketing is a Uberall reseller.
Moz
Moz was founded in 2004. It was initially a blog and online community dedicated to search engine optimization, and eventually, they created some of their own tools and products.
You can bet that a company that started out as a blog about SEO still has a great blog all about search! Their articles go beyond the basics and dive into the specifics. For example, they discuss long-tail SEO in 2021 or using low-search volume keywords to optimize content. If you’re ready to take on your website’s SEO, Moz is the place to go!
10|20 Marketing
Of course, our very own site is full of carefully curated blogs, advice, and stories from other local business owners to help you learn and grow your business. We’re passionate about supporting local businesses in any way we can, so our blog is full of advice like tips on how to Spring Clean Your Business for Growth and Four Creative Ways to Use GeoFencing.
At the same time, we love giving the spotlight to those local businesses we want to support. So we created a series to highlight Owner Stories, where we chat with local business owners about all things business! And PS: we’re always looking for folks to feature, so if you’re interested in sharing your story, send us a message!
We’ll continue scouring the internet for the best local marketing advice for you, so be sure to check back often to see what’s new!