No matter who you are, it always feels great to hear praise from those around you. Family. Friends. Strangers on the street. Now imagine that you run a restaurant, a small boutique or a salon. For small business owners, getting praise from your customers feels that much better.
There are many ways that customers can share their love with you. The challenge, though, is to stay on top of it all. The key is to make sure that you’re looking for love in all the right places.
Praise, you see, can come in many shapes and forms.
A Quick Guide For Small Business Owners: How To Look For Love In All The RIGHT Places
1) Reviews Sites
People are leaving feedback about you that the world can see, so it’s important to make sure that you’re monitoring feedback on review specific sites. Think Yelp, Trip Advisor, Rate MDs and other similar sites. Thank people for high praise and try your best to turn negative reviews into praise by being responsive, caring and helpful. Opinions can change if you make an effort to show love to those who didn’t.
2) Online Local Listings
Reviews can pop up in places that may not be on your radar. Keep monitoring your online listing and apply all the same approaches we outlined in the point above. Visit Google, Bing, Facebook, and other search engines or social networks to ensure that the reviews on your local listings are seen. And when you get love from a client, give it back with a big thank you.
3) Social Networks
Yes, we did mention social networks above, but that was in relation to your business listing. People are also discussing their experiences at your establishment on Twitter and Facebook, posting pictures to Instagram or sharing videos across social networks as well. Using social media listening tools such as Brandwatch, Sysomos, or Synthesio can help you track mentions of your brand across social media and watch the sentiment associated to your locations. To keep your listening program low cost, use the native search tools on each network or set up Google Alerts to help you capture mentions of your business.
But wait! There are other forms of online love that you should be aware of as well.
4) Content Shares
When you post content to your own social networks, the people sharing what you post are showing you great respect. Why? Because they’re helping extend your message and introduce you to new people. Their share helps create a viral extension of your brand that brings new exposure to your content.
Though not as effective as a share, even a like for your post should be considered as positive praise. When someone likes your content, it’s possible that others in their network are made aware of their appreciation for your post in their own timelines. So, yes, sometimes a like is more than a like. It’s love!
6) Comments on Social Media Posts
This one is trickier because a comment can be positive or negative. Just like reviews, keep an eye on the comments to your posts and get in there to represent your business. Move the discussion along, answer questions, show appreciation for praise and help fix problems that are presented.
So there you have it, six places to look for online love. What are you experiences looking for brand love online? Share yours in the comments!