Whether you’re a Professional, Restauranteur, Retailer, Spa Owner, Tradesperson, Contractor or other local business or services, we offer a range of services that go beyond managing your listings. We can enhance that service with monitoring, analytics and more:
- Listings Management
- Publish Menu or Price List
- Analytics and Keyword Optimization
- Online Review Monitoring
- Online Review Builder
- Social Listening
- Email Marketing
- Market Research for Retailers
- Small Business Financing
10|20 Marketing starts the process by auditing the current state of your listings and cleaning them up while optimizing them to match the required format for each directory where your listing will appear, be it a search engine, review site, social network or mapping technology. Rest easy knowing we create verified, legitimate listings that you own — not rent — from day one. Each quarter our analysts will review your listings and optimize them based on performance. If a directory isn’t contributing to your overall presence, it will be changed for a better option at no cost. In addition, our technology will identify and flag duplicates and then deploy corrective measures according to each directory’s regulations to adjust your local presence appropriately.
Publish Menu Or Price List
Your menu or price list is a powerful tool to drive people to your restaurant, spa, salon or pet grooming business. 10|20 Marketing will take your menu and push it out to key search engines and review sites, including Google, Yelp, Foursquare, Trip Advisor, Zomato and Open Table. You’ll be able to accurately display your menu, specials, photos and more across the web – and make menu updates across the web all at once without having to visit every site individually. Our automated solution also allows you to create mobile optimized websites if you don’t have one already.
Analytics and Keyword Optimization
Conversion data allows you to attribute search to sales, and we have it for you. Opt in for this service and we’ll be able to report on your sales funnel, showing you how many views your listings have generated and how many times people have called, clicked through for directions or visited your website. With this data, you’ll be able to connect the dots between online search and offline sales. In addition, with keyword performance metrics, you’ll be able to see which keywords are helping you index. These insights can help drive SEM campaigns, SEO content development, and other online marketing initiatives.
Online Review Monitoring
90% of consumers consider online reviews on their path to purchase. And this voice of customer feedback is an excellent way to know how you’re doing quickly, whether through positive or negative reviews. Through our client portal, you’ll be able to monitor every review from all major directories, simplifying a difficult task. As a result, we’ll help you keep an eye on review activity from every location, and provide you with updates and ratings as well. You’ll be able to respond to reviewers, get data on the performance of each location, and enjoy automated updates through our client portal.
Online Review Builder
Allow us to help you turn your best customers into brand ambassadors. Get more online reviews with our review building tools and encourage your customers to review your location. There are four ways how we can help you solicit reviews: 1) we can design a tablet-friendly page to use onsite and have your team request reviews from your best customers; 2) add a widget to your website that prompts customers to write a review directly; 3) build a landing page so you can promote a unique URL on your marketing materials; or 4) create a quick-launch email campaign tool to encourage people who have opted-in to receive messages from you to review your business.
Beyond reviews, other conversations about your brand and locations are taking place across the web and on social networks. Collecting, analyzing and responding to these posts, updates and tweets is also a vital component of an online marketing campaign. 10|20 Marketing helps clients set up listening programs and delivers updates of mentions via email. You’ll be able to know what’s being said, gauge the sentiment of these conversations and gain a better and more complete understanding of your customers by adding a social media monitoring component to your plan. And we’ll help you every step of the way, from set up and reporting, to helping you optimize the information to make better business decisions.
With people discovering your business thanks to your new claimed business listing, we’re also in position to help you collect names to an email list and get you up and running with Constant Contact, an email marketing software program. And while Constant Contact helps you optimize your email delivery, we have over 20 years of writing experience to offer to help you get your email messaging just right.
Click here to learn more about how we can get you started with Constant Contact, and ask us about our copywriting expertise.
Market Research For Retailers
With the right data, you can make better business decisions. That’s why we’re proud to offer a new market research tool developed by one of the country’s top market research firms. This service allows you to survey your customers and gain immediate insight into their feelings about your location. You’ll have access to a real-time dashboard and alerts for up to 50 locations and 20 users. This turnkey solution is fast, easy and give you the in-store data you’re looking for to fill in the blanks on your customer research. Ask us for details and we’ll be happy to set up a demo.
Small Business Financing
10|20 has partnered with one of Canada’s preeminent small business financing companies to offer leases on a wide variety of equipment. Our partner draws on multiple funding sources to gain flexibility on structuring leasing transactions based on many variables, including credit rating, size of transaction, asset type, industry, and location. As a result, we can help you secure funding on computers, medical, office, printing and publishing, restaurant, and maintenance equipment. Ask us for our application form and we’ll do everything we can to help you secure the money you need to take your business to the next level.