How Does Online Shopping Affect Local Businesses?

Online shopping has grown significantly in recent years. Several factors, including the increasing availability of high-speed internet and the proliferation of smartphones and other mobile devices, are driving its growth. Additionally, the convenience and potential cost savings associated with e-commerce platforms make them an increasingly popular option. For example, around 76% of U.S. adults shop online, while over half of consumers prefer shopping in a physical store. 

How does online shopping affect local businesses?

Online shopping can affect local businesses in many ways. On the one hand, online shopping can provide local businesses access to a broader market, allowing them to sell to people who may not visit a physical store. However, on the other hand, it can also make it easier for customers to compare prices and purchase from competitors, potentially taking business away from local stores. In addition, if a customer can buy a product online, they will be less likely to visit a local store – negatively impacting foot traffic and sales. 

Ultimately, the impact of online shopping on local businesses can vary depending on several factors, including the type of business and its online presence.

Should a local business offer e-commerce options?

Whether or not a local business should offer e-commerce options depends on some factors. Companies may find that providing e-commerce options helps them reach a broader market and generate additional revenue. For example, suppose a local bakery only sells its products in its physical location. In that case, it may reach more customers and increase sales by offering online ordering and delivery. 

However, other businesses may find that the costs and time required to set up and maintain an e-commerce platform are not worth the potential benefits. Additionally, some companies may not offer products that lend themselves well to online sales, such as perishable goods or services that require in-person interactions. Ultimately, whether or not a local business should offer e-commerce options depends on its circumstances and goals.

What are some examples of local businesses benefiting from developing an e-commerce option for their clients?

Many examples exist of local businesses benefiting from developing an online option for their clients. For example, a local clothing store may find that offering online shopping allows them to reach customers outside their local area, increasing their reach and sales. Likewise, a local restaurant may find that providing online ordering and delivery will enable them to serve more customers and increase their revenue. Additionally, a local art gallery may reach more buyers by selling products online, allowing them to expand their business and increase profits.

What are some examples of local businesses being negatively affected by competitors offering online shopping options?

There are many examples of local businesses being negatively affected by competitors offering online shopping options. For example, a local bookstore may find that customers can purchase books from online retailers at a lower price, leading to decreased sales. A local clothing store may need help to compete with online-only retailers that offer a more comprehensive selection of products at lower prices. Additionally, a local restaurant may find that customers can order food from a competing restaurant that offers online ordering and delivery, leading to decreased foot traffic and sales. Overall, offering online shopping options can give customers more choices and convenience, which can negatively impact local businesses.

Do customers prefer online shopping versus visiting a brick-and-mortar location?

It is difficult to say whether customers prefer online shopping or visiting a brick-and-mortar location. This can vary depending on several factors, including the product or service offered and the customer’s preferences. For example, some customers may prefer the convenience and ease of e-commerce options. In contrast, others may enjoy the tactile experience of browsing and purchasing products in a physical store. In addition, some customers may prefer to shop online for certain products, such as electronics or clothing, but may choose to shop in person for others, such as groceries or household goods. Overall, the preference for online shopping versus visiting a brick-and-mortar location will likely vary depending on the individual customer and the specific situation.

Which types of local businesses generally succeed with e-commerce platforms?

The types of local businesses likely to succeed with e-commerce platforms can vary depending on the nature of the business and the experience they can offer. For example, companies that provide a wide selection of products, competitive prices, and a seamless experience are likely to be successful with online shopping platforms. Examples can include businesses such as clothing and accessory retailers, bookstores, and home goods stores. 

Companies that offer specialized products may successfully provide online shopping, as they can reach customers who may not find those products at a physical store. But, overall, the success of a local business offering online shopping depends on the quality of its products, the prices it can offer, and the online shopping experience they provide.

Here are some other resources for small businesses

Local SEO Benefits For Small Business Owners

Local SEO is a type of search engine optimization (SEO) that helps businesses improve their online visibility and attract more local customers. It involves optimizing your website and online presence for local search so that you show up when people in your area search for your products or services. This can include optimizing your website for local keywords, creating local business listings and directories, and getting positive online reviews from customers. Using local SEO can improve your visibility in local search results, attract more qualified traffic to your website, and ultimately drive more business.

What kinds of businesses should consider the importance of local SEO?

Any business that serves customers in a specific geographic area should consider the importance of local SEO. This includes businesses of all sizes and types, from small, local retailers and service providers to large, national companies with multiple locations.

If your business relies on customers near you, local SEO can help you attract more of these customers and improve your online visibility. For example, if you are a restaurant, a local clothing store, or a home repair service, local SEO can help you show up in search results when people in your area are looking for businesses like yours.

Additionally, suppose your business has multiple locations. In that case, local SEO can help you optimize your website and online presence for each location, making it easier for customers to find and contact the specific location they are looking for. This can help you attract more customers and improve your overall online presence.

What are the benefits of local SEO?

There are several benefits to using local SEO, including:

  • Improved visibility and search engine ranking: By optimizing your website for local search, you can improve your visibility in local search results, making it more likely that potential customers in your area will find your business when they search for the products or services you offer.
  • Increased traffic and customer engagement: Local SEO can help you attract more qualified traffic to your website, leading to increased customer engagement and sales.
  • Better conversion rates: Local SEO can help you target your marketing efforts to the right audience, leading to higher conversion rates and more sales.
  • Higher ROI: Local SEO is focused on attracting customers near your business, so it can help target the right people in the right place at the right time. This can lead to a higher return on investment (ROI) for your marketing efforts.
What about a retailer who has locations in dozens of locations? What are the best practices for a business like that?

Optimizing your website and online presence for each location is essential if your business has multiple locations in different cities or regions. This will make it easier for customers to find and contact the specific location they are looking for.

Here are some best practices for optimizing your website and online presence for multiple locations:

  • Create a separate page for each location: Create a separate page on your website for each location, with a unique URL. This will make it easier for customers to find the specific location they are looking for, and it will also help search engines understand the location of each page.
  • Include location-specific information: On each location page, include essential information such as the address, phone number, hours of operation, and a map. This will help customers find your business and contact the correct location.
  • Use local keywords: Include local keywords on each location page, such as the city or region where the location is located. This will help search engines understand the location of each page and improve its visibility in local search results.
  • Create local business listings: Create local business listings and directories for each location, and include accurate and consistent information such as the business name, address, and phone number. This will help customers find your business and improve its visibility in local search results.
  • Monitor and respond to online reviews: Monitor online reviews for each location and respond to both positive and negative reviews in a timely and professional manner. This will help improve your online reputation and build trust with customers in your area.
Is it better to handle local SEO internally or outsource to a specialized agency?

Whether it is better to handle local SEO internally or outsource to a specialized agency depends on several factors, including the size and complexity of your business, your expertise in SEO, and your budget.

If your business is small and has a limited budget, it may make more sense to handle local SEO internally. This can save you money and give you more control over your SEO efforts. However, if you are not well-versed in SEO, optimizing your website and online presence for local search may be challenging. In this case, outsourcing to a specialized agency with the expertise and resources to help you achieve your local SEO goals may be worth the expense.

On the other hand, if your business is large or has a complex website, it may make more sense to outsource local SEO to a specialized agency. This can help ensure that your website and online presence are properly optimized for local search and save you time and effort. However, outsourcing can be more expensive than handling SEO internally, so it is important to carefully consider your options before making a decision.

Read more about SEO strategies in this post as well.

Local Advertising Tactics and Strategies

Wondering how to advertise your business locally? Let’s start with the basics. Local advertising is when a business targets a specific geographic location, such as a city, neighbourhood, or even a particular building or street. This approach aims to reach potential customers who are most likely to be interested in the advertised products or services and are close to the business. Local advertising can include display ads on local websites, sponsored posts on social media, targeted email marketing campaigns, and local directories or newspaper listings. In addition, small businesses often use local advertising to reach potential customers in their immediate area.

What are the best ways to advertise your business locally?

There are several effective ways to advertise your business locally. Here are a few suggestions:

  1. Use local directories and listings to get your business seen by people searching for businesses like yours in your area. You can list your business on sites like Google My Business, Yelp, Bing, local directories and newspapers.
  2. Engage on social media to connect with potential customers in your area. Create a business page on social media platforms and use them to share information, special offers and promotions.
  3. Consider implementing a referral program to encourage existing customers to refer new customers to your business – an effective way to grow your customer base.
  4. Targeted advertising helps reach potential customers who are most likely interested in your products or services. Consider display ads on local websites, sponsored posts on social media, or targeted email marketing campaigns.
  5. Network with local businesses and organizations to get your name out and build relationships with potential customers. Attend local events and trade shows, join local business organizations or partner with other businesses to offer joint promotions or discounts.
What are some ideas for advertising local businesses offline?

Small business owners may consider advertising local businesses offline in different ways:

  1. Place ads in local newspapers and magazines. Many local newspapers and magazines have classified or special sections for local businesses – a great way to reach potential customers in your area.
  2. Use billboards or other forms of outdoor advertising. Suppose your local business is near a busy road or intersection. In that case, you can use billboards, posters or signs to attract the attention of potential customers passing by.
  3. Participate in local events and trade shows. Many communities have events and trade shows where businesses can display their products and services. Attending these local events is a great way to meet potential customers and build new relationships.
  4. Use direct mail to reach potential customers in your area. Create a snail-mail list of potential customers to send promotional materials to encourage them to visit your business.
  5. Place ads on local radio or television stations. Local radio and TV stations often offer advertising packages for businesses, which can be a great way to reach a large number of potential customers in your area.
Are offline advertising approaches as effective as online advertising for local businesses?

It is difficult to say whether offline advertising approaches are as effective as online advertising for local businesses. Why? Because several factors affect the outcome, including the nature of the company, the target audience, and the specific advertising strategies. 

In general, however, online advertising allows businesses to target specific audiences and track the effectiveness of their ads in real-time. Offline advertising can also be effective, particularly for companies located in highly visible locations or that are targeting customers who may not be as connected to the internet. Ultimately, the best approach for a local business will depend on its specific needs and goals.

Is geofencing marketing an intelligent way to advertise a local business?

Geofencing allows businesses to target potential customers in a specific geographic area. The approach can be efficient for companies looking to reach customers close to their physical location, such as a store or restaurant. With geofencing marketing, businesses can create virtual boundaries around a specific area and deliver targeted ads to customers within that boundary. Geofencing can help companies reach customers interested in their products or services. It can be a very effective way to drive foot traffic to a local business.

What is the difference between geofencing and geotargeting?

Geofencing and geotargeting are similar but distinct marketing techniques. They both use location data to target potential customers. Geofencing involves creating virtual boundaries around a specific geographic area and delivering targeted ads to customers within that boundary. Geotargeting uses location data to target ads to customers based on their location without defining specific boundaries.

One key difference between the two approaches is that geofencing is generally more precise and focused, allowing businesses to target ads to customers within a specific area. On the other hand, geotargeting can be less accurate, as it relies on the customer’s location data to determine which ads to show. As a result, geotargeting can be more effective for businesses looking to reach a broader audience, while geofencing can be a more effective way for businesses to target customers who are in a specific location.

Find other ideas on advertising your business locally on this other post.

Why Isn’t My Business Showing up on Google Maps and Search?

We often get asked, “Why Isn’t My Business Showing up on Google Maps and Search?” To understand why you need to understand how that happens in the first place.

Google My Business, now known as Google Business Profile Manager, is a platform that allows businesses to manage their online presence on Google, including on Google Search and Google Maps. With Google Business Profile Manager, location-based companies can create and manage a free business listing that appears when people search for their business on Google. The listing can include important information such as the business’s address, phone number, hours of operation, and more. Google Business Profile Manager also helps people track and respond to customer reviews and post updates and offers to engage with their customers.

So why isn’t my business showing up on Google Business Profile Manager?

There are a few reasons your business might not appear on Google Business Profile Manager. One possible explanation is that your business isn’t claimed on the platform. To appear on Google Business Profile Manager, you must first claim your business listing by verifying that you are the owner or authorized representative of the business.

To qualify for a Business Profile on Google, a business must make in-person contact with customers during its stated hours. Another possible reason is that your business might not be eligible to appear on Google Business Profile Manager. This platform is primarily for local businesses that serve customers at a specific location. Therefore, if your business is not local or has no physical location, it may not be eligible to appear on Google Business Profile Manager.

Finally, it’s also possible that your business is not appearing in search results because it needs to rank higher. For example, suppose your business is eligible to appear on Google Business Profile Manager but needs to show up in search results. You may need to optimize your business listing and improve your online presence to improve your platform visibility.

What’s the best way to get my business to appear on Google Maps and Search?

The best way to get your business to appear on Google Business Profile Manager is to claim and verify your business listing on the platform. Claiming your location involves providing information about your business, such as your business name, address, and phone number, and then verifying that you are the owner or authorized representative of the company. You can do this by following these steps:

  1. Go to https://www.google.com/business/ and click “Start now” to claim your business listing.
  2. Enter the name and address of your business, and select the correct business category from the drop-down menu.
  3. Choose whether you want to verify your business by phone or by mail. If you choose to verify by phone, you will receive a call from Google with a verification code that you will need to enter to complete the process. If you choose to verify by mail, Google will send a postcard with a verification code to the address you provided for your business.
  4. Once you have received your verification code, enter it on the Google Business Profile Manager website to claim your business listing.

Once you have claimed and verified your business listing on Google Business Profile Manager, you can manage your business information and respond to customer reviews on the platform. You can also use the platform to post updates and offers to engage with your customers and improve your visibility on Google.

What is the best way to optimize a Google listing for Maps and Search?

There are several ways to optimize your Google Business Profile listing to improve your visibility on the platform and attract more customers. Some of the best ways to do this include, after you claim your listing, are:

  1. Add detailed and accurate information about your business, including your business name, address, phone number, hours of operation, and services or products offered. Being detailed will help customers find your business and understand what you have to offer.
  2. Add high-quality photos of your business, products, or services. Visual content can help attract customers and give them a sense of what to expect when they visit your business.
  3. Encourage customers to leave reviews on your Google Business Profile. Positive reviews can improve your visibility on the platform and help attract more customers.
  4. Use the platform to post updates and offers, such as promotions or events, to engage with your customers and improve your visibility on Google.

Follow these steps to optimize your Google Business Profile listing, attract more customers, and improve your online presence.

Does having a presence on other directories help me rank higher on Google Maps and Search?

Having a presence on other directories, such as Yelp or Bing Places, can help improve your Google Business Profile Manager ranking. Why? Because search engines, including Google, use information from various sources when determining a business’s ranking in search results. Having a presence on multiple directories can provide search engines with more information about your business, which can help improve your ranking on Google Business Profile Manager.

In addition, having a presence on other directories can help improve the visibility of your business to potential customers. Many people use directories, such as Yelp or Bing Places, to find businesses in their area, and having a presence on these platforms can help attract more customers to your business.

Overall, having a presence in other directories can improve your ranking on Google Business Profile Manager and increase the visibility of your business to potential customers.

What are some of the outcomes I can expect by claiming my business on Google Maps and Search?

You can expect several outcomes by claiming your business on Google Business Profile Manager. Some of the most significant benefits include the following:

  1. Improved visibility on Google. When you claim your business on Google Business Profile Manager, your business will appear in search results when people search for businesses like yours on Google. The result will be a complete online presence, more views of your listing and more customers who call, visit your website or have walk-in traffic.
  2. Accurate and up-to-date business information helps you get found more easily. By claiming your business on Google Business Profile Manager, you can ensure that the information about your business, such as your business name, address, and phone number, is accurate and up-to-date.
  3. Ability to respond to customer reviews. Google Business Profile Manager allows you to track and respond to customer reviews, which can help improve your reputation and attract more customers.
  4. The ability to post updates and offers. With Google Business Profile Manager, you can post updates and offers, such as promotions or events, to engage with your customers and improve your visibility on Google.

Overall, claiming your business on Google Business Profile Manager can help improve your visibility on Google, provide accurate and up-to-date business information, and allow you to engage with your customers in new ways.

So the next time you think, “Why Isn’t My Business Showing up on Google Maps and Search?” remember that you’ve come to the right place!

To learn more about Google My Business and how to optimize your listing for Google Search and Map so your location is found, read our complete guide.

What is a “near me” search?

A “near me” search is a search query used to find information about businesses, services, or points of interest close to the person searching. This search type is often performed on search engines or mapping applications and can help find nearby restaurants, gas stations, or attractions. For example, if you were looking for a place to eat, you might search for “restaurants near me” to find a list of restaurants in your area.

What kinds of people use “near me” searches?

People use “near me” searches to look for a nearby business or service. Think of people looking for a specific business, such as a restaurant or a retail store. Or people looking for a product or service, such as a haircut or a car repair. 

“Near me” searches are often used by people on the go and looking for a convenient option. Or by people trying to find a business in an unfamiliar area. “Near me” searches are also commonly happening on mobile devices while they are on the go. They are using their mobile devices to search for businesses while out – 82% of mobile shoppers are using ‘Near Me’ searches. 

Why do small businesses need to optimize for “near me” searches?

Optimizing your small business for “near me” searches can help increase your visibility and attract more local customers. When people search for “near me” results, they look for options within a certain radius of their current location. 

A small business that optimizes for these types of searches to rank high in local search results. If not, it’s possible people won’t even be aware of the location in search results, which results in potential customers not being aware of its existence. Small businesses that optimize for “near me” searches can improve their discoverability for what they sell. “Near me” searches can help to drive more foot traffic to the business and ultimately increase its revenue.

How does a small business optimize for “near me” searches?

A small business should ensure its online presence is up-to-date and accurate. How so? A well-designed, easy-to-use website and correct and consistent business information across all directories and local listings help. You should also ensure that your address, phone number, and other contact information are prominent on your website and online listings. Also, high-quality photos and customer reviews can help improve a business’s visibility in “near me” searches.

More specifically, there are several steps that a small business can take to optimize for “near me” searches, including:

  1. Claim and verify the business’s listing on Google My Business. A Google listing ensures that the business’s name, address, and contact information are accurate and up to date on Google. 91% of searches in Canada take place on Google.
  2. Use local keywords in the business’s website content and meta tags. Search engines need context to understand the location and relevance of the business’s website for “near me” searches. For example, applied to a bakery in Seattle, it could use keywords like “Seattle bakery” and “fresh bread in Seattle” to attract local customers.
  3. Encourage customers to leave reviews on the business’s Google My Business listing. Positive reviews help improve the business’s visibility and ranking in search results.
  4. Use local keywords in the business’s social media posts and profiles. Doing so increases visibility on social media and improves chances of showing up in “near me” search results.
  5. Consider using paid advertising on search engines and social media platforms. Paid advertising drives traffic to your website and social media content. More traffic online often translates to more foot traffic to your business.
What kinds of businesses should optimize for “near me” searches?

Businesses with a physical location and rely on local foot traffic, such as restaurants, retail stores, and service providers, are typically well-suited to optimize for “near me” searches. These businesses can benefit from being easily accessible to potential customers looking for a nearby option. Optimizing for “near me” searches can increase your visibility to nearby customers and drive more foot traffic to your location.

Overall, optimizing for “near me” searches is about making it easy for local customers to find the business online and provide them with the information they need to make a decision. A small business can increase its visibility to local customers by following the steps above. Then, take this approach and drive more traffic to your website and location.

A Quick Guide To Local Marketing Strategies

10|20 Marketing specializes in helping location-based businesses succeed in competitive local digital landscapes. Through organic and paid media strategies, our team and tools can help drive leads via search and social media to help new and established businesses succeed online – and own their digital networks.

What is Local Marketing

Local marketing is a marketing strategy that targets intent-based buyers within a certain radius of a business’s physical location(s).

Suppose you have at least one brick-and-mortar business location (this applies to local businesses and chains). In that case, local marketing can work for any brand with a physical location. Still, it’s vital for locally-based companies whose primary business happens in-person (versus online, where consumers anywhere can make purchases).

Local marketing allows you to hone your resources on a select audience that is physically close to you and actively looking for the goods or services you provide. 

Why is Local Marketing Important

We’ll let some statistics tell the story. 

Did you know that 97% of people learn more about a local company online than any other medium? In addition, 88% of mobile online searches for local businesses result in a call or business visit within one day.

Did you know that a purchase follows 28% of all local searches and 78% of local searches on mobile results in an offline purchase? Or 72% of consumers who conducted a local search visited a store within five miles of their location?

The resources linked above do an excellent job of proving the value of local search optimization. Bottom line? Local marketing strategies must be at the top of your priority list.

Local Marketing Strategies

What are some of the tactics you can employ to launch a proper and effective local marketing presence? Here are some that you can use individually or in tandem. 

Directory Marketing (also known as Local Listings Management)

Definition: Local listing management is the automated process of continuously updating and maintaining a business’ location data across online directories, websites, and other customer-facing platforms.

Benefits: Google wants to know that your information in Google Business Profile Manager is as accurate as possible. When crawling the web, Google compares the information you’ve provided to them to your listings on other websites to see if there’s an exact match. These other sites include search engines, social networks and mapping services. The more consistency you create, the more trust you build with Google – resulting in more views of your listing on Google and more clicks on the phone call, directions and website buttons on their network. All of which are leads for your business. 

Local Search Marketing

Definition: Local search ads are a way for businesses to be featured and stand out within the local results section of a Google search. When a user is looking for a specific service near their location, they may see advertisements that show your location, phone number, hours, and reviews.

Benefits: Running local search advertising campaigns allows businesses to intercept intent-based shoppers looking to spend money on goods and services practically immediately. And with search marketing campaigns – also known as pay-per-click advertising – you only pay when someone clicks on your ad. In addition, when you design this process to drive people to a landing page on your website, you can control the process and close the transaction.

Geofencing

Definition: Geofencing marketing involves setting up virtual boundaries around a point or area that tracks whenever someone with a mobile device crosses them. When this happens, behind-the-scenes technology allows the advertiser to send digital display messages to the qualified target consumer on their mobile device. 

Benefits: Geofencing campaigns are highly measurable and allow the advertiser to accomplish two things. First, they will enable you to build awareness through digital advertising banners linked to the advertiser’s website, where you can capture leads. Second, because you’re targeting boundaries – think about your competitors and other places where your ideal target audience shops or works – you can measure walk-in traffic to your location by those the technology has been able to track. 

Geofencing gives you feedback on how effective your advertising is, as only a certain percentage of the people being tracked will see your ad (because you probably can’t pay to reach everyone!). As a result, you have a test and control group created, which allows you to measure the difference between the two. In other words, those who have seen your ad and those who haven’t. 

Local Online Ratings & Review Management

Definition: Local online ratings & review management refers to monitoring and encouraging ratings and reviews for your local business and highlighting this user-generated content on your website and social media. 

Benefits: Building trust among potential customers is a crucial tenant of ratings & review management strategies. The higher your ratings and the more favourable your reviews, the more likely people will want to do business with you. Studies show: 

Website Search Engine Optimization

Definition: Also known as on-page SEO, this specific type of SEO refers to optimizing your web page’s content and source code to increase your website’s visibility on search engine results pages (SERPs). Excellent on-page SEO strategy helps search engines accomplish three things:  

  1. Understand the webpage context;
  2. Identify the page as related to a search query;
  3. Locate a page that is optimized to rank well.

Benefits: This is all about driving more traffic to your website, of course. However, the tighter your on-page search optimization commitment, the more like you will be to rank higher on Google, boost organic search traffic to your website, increase click-through rates, and, ultimately, convert website visitors into qualified leads. 

“Near Me” is Only Growing

Local marketing strategies are vital for location-based businesses with a single location or dozens or hundreds. Why? Because each location has its local ecosystem. Not every neighbourhood has the same number of restaurants, banks, dry cleaners, pizza shops, or dental practices as the neighbourhood over. And because every business – even huge chains like MacDonald’s, for example – has unique local competition, getting your strategic mix right is crucial. 

When you consider that the number of searches for “near me” has increased by 500% in recent years, the importance of getting this right becomes clear. 

At 10|20 Marketing, we’re here to help. Our team of experts will create a local marketing plan for you that drives results. And our plans start at as little as $99 per month (per location). So reach out for a free consultation and implement these local marketing strategies today.

How To Move My Business Up On Google Search

When it comes to your business’ presence on search engines, the higher you rank, the easier it is for potential customers to find you. And with Google being home to 83% of the internet’s searches, moving your business’ website ranking up on Google Search is especially important for web visibility. 

Having more visibility on Google adds authenticity and credibility to your business. Searchers are more likely to interact with the first few search results as they might view them as the most credible or relevant results. Consumers also want things to be simple. They don’t want to spend time scrolling through pages of search results on Google, which is why the higher you rank on Google, the more traffic your website will generate. And more traffic means more revenue!

It’s no secret that ranking higher on Google is crucial for your business. But how can you move your business up on Google search?

Ranking higher on Google is all about playing the long game. It requires diligence and consistency in applying specific search ranking tactics. The good news is that if you are consistent with your search engine strategy, you’ll start to see actual results. And trust us when we say it’s worth it to put in the work to rank higher on Google.

So, if you want to move your business up on Google search, here are some things you should do.

Have a Strong SEO Strategy

First, ensure your business is optimized to rank higher in search engines with a fully optimized website. If you don’t know what SEO is, it’s worth learning more about how to accomplish this. What’s great about an SEO strategy is that it’s a highly inexpensive marketing tactic. 

Here are some ways that you can update your website to reflect good SEO:

  • Have a blog: A blog allows you to consistently update your website with new content – something Google’s algorithm likes. The more you update your website’s content, the higher you can rank in Google’s search results. Blogs are also an excellent opportunity to insert keywords. We’ll talk more about the importance of keywords in the next section.
  • Make your website accessible: The more accessible your website is, the higher you’ll rank. Having an accessible website allows searchers with disabilities to interact with the content on your website. Examples of accessibility could include closed captioning on videos or text-to-talk translation features. 
  • Add internal links: Build authority for your website with internal links. Link to relevant content, or even link back to your website’s blog.
  • Keywords! Keywords are one of the most effective ways to rank higher in Google. Your business can even own keywords on Google so that your website pops up whenever someone searches for one! So let’s talk about how your business can use keywords to rank higher.
Keywords, Keywords, Keywords!

Think about it: when a customer searches for something on a search engine, how are they searching for what they want to find? Keywords! So having a good keyword strategy is one of the best ways to move up in Google. 

An excellent place to start is keyword research. Identify opportunities to own specific keywords online. Also, look for any keyword gaps that the competition leaves open.

Use keywords in your blog, in the headings on your website – even in your URL! A good rule of thumb for keywords and SEO is that your content should match the keywords in your headers, URL or page title. Google evaluates pages to ensure that the content matches the keywords in those places, so choose and apply relevant keywords for each page. All these tips help you move up in the rankings.

And remember – this doesn’t happen overnight! It’s all about consistency.

Claim and Optimize Your Google Business Profile 

If you still need to claim your business with Google Business Profile Manager (formerly Google My Business), you’re missing out on a lot of search traffic. When searchers are looking for specific places, Google Business Listings will appear at the top of the page. So, it would be best to claim your business on Google Business Profile Manager and continuously update your business information.

Check out our free guide here to learn more about Google Business Profile listings.

Start Ranking Higher in Google Today!

If you need an extra hand getting these strategies up and running, and staying consistent with them, contact our team of search engine ranking experts at 10|20 Marketing! We can help you set up a Google Business listing here. Or contact us for a free consultation, and we can help you get started optimizing your website to rank higher in Google!

How to Advertise Your Business Locally

As a local small business owner, competition can be intense, so you must stand out among local customers. To do this, you must advertise your business locally.

Advertising locally can be cheap too! Instead of spending tens of thousands of dollars on a local billboard that passersby may or may not look at, here are five helpful and effective strategies for advertising your business locally.

Have a Strong Local Listings Strategy

One of the most effective and inexpensive strategies you can use is local listings when looking for ways to advertise your business locally. A solid local listing strategy is key to drawing local attention to your business.

A local listing is an online profile of your business and business information. For example, you can set up a Google Business Listing on Google. Doing so makes it easier for customers to find your business when searching on Google.

Your Google Business Profile will have information such as your business name, what your company does, business address, business phone number, photos, reviews, and any other information relevant to your business. Think of it like a mini website for your business that gets promoted each time someone makes a relevant local search on Google.

Let’s say you own a pizza shop. If a local consumer is in the mood for pizza, they might search: “Pizza near me.” Google will show them all the local pizza shops via Google Business listings. If your business has a solid local listing strategy, it will likely be the first to show up. And just like that – a new customer has discovered your business!

So first things first, you need to make sure you have a local listing with a listing platform such as Google Business Profile Manager (formerly Google My Business). Once your listing is up and running, you will want to manage and optimize it for better local search rankings continuously.

Local listings management is an inexpensive and effective way to advertise locally (Psst – if you’re not sure where to start, we offer a free two-month Google listings management trial!)

Grow Your Email List

Another way to target local customers is with an email marketing strategy. Building a connection with your customers is very important as a small business owner. Email is one of the best ways to do this!

Reach more local customers by growing your email list. You can do this by adding an email signup section to your website. You can also get customer emails in person or after a sale!

Introduce and Promote a Loyalty Program or a Referral Program

Once you’ve started growing your email list, consider using email to promote a loyalty or referral program. A loyalty program is an inexpensive way to create long-term customers locally. And a referral program is excellent for local word-of-mouth advertising!

Social Media Marketing

Another strategy you can use to advertise locally is social media. Social media allows you to build an audience and keep them up to date on the latest happenings with your business. Promote events, promotions, exciting updates and more via social media. You can grow your local social media audience by tagging your location in posts, using location-based hashtags and promoting your social media via email, your website or in person!

Need a Hand With Local Advertising?

If you need help advertising your business locally, turn to us! 10|20 Marketing assists companies of all sizes – helping them reach customers locally. Reach out today for a free consultation!

 

Specific Ways to Generate More Income From Your Local Listings

Did you know that you can generate more income from your local listings? Simply by having and managing a local listing, you can boost revenue!

Of course, having a local listing is excellent for overall exposure for your business, but you can also use this strategy to generate more income!

If you don’t already have local listings for your business, check out our step-by-step guide on how to get set up. If you already have local listings – such as a Google Business Profile Manager (formerly Google My Business) – our tips below will help you optimize your local listing to get the most out of your Google listing ROI.

Here are five ways that you use Google Business Profile Manager to generate sales:

1. Messages

Did you know that customers can get in touch with you via your Google Business Profile? Turn on the “Chat” button on your Google Business Profile Manager to allow customers to send messages to you. By using this feature, you can answer questions and tell your business story. Messaging attracts new customers to your business and gives your business more authenticity. In addition, messages allow for more engagement with customers, which can help boost traffic to your store.

For example, if a customer is wondering if your business offers a specific service, they might message you to inquire about that service. If you respond promptly and the customer is satisfied with the answer, they’re more likely to come in and visit your business – rather than do business with another company.

It’s vital that you answer all customer messages promptly. Not only will Google deactivate the message feature for your business if you don’t respond quickly, but customers can also see the average time your business responds to messages. In addition, reacting fast boosts trust and engagement between your business and the customer.

2. Pointy

Another effective local listing strategy to turn online browsers into in-store shoppers is Pointy from Google. Pointy from Google is a sales-boosting tool that retail store owners with a Google Business Profile listing can use.

Pointy connects your in-store inventory to your Google Business Profile so that customers can see what products you have in stock. It’s an efficient way to let customers know what you sell. For example, let’s say that you sell beauty products. If a local consumer is searching for a specific moisturizer in stock, Pointy can show them that your business carries that product – and that it’s available. This feature also keeps track of your live inventory, making things convenient for you and your customers.

3. Google Posts with Specific CTA

Another great way to increase income with your Google Business Profile Manager is via Google Posts. You can add a post to your Google Profile with a CTA. For example, this CTA could include phrases such as, Get Started, Sign up here, Visit us today, Call now, Subscribe, and others.

Add CTAs to a post about a new menu item, a post promoting your social media pages, or just an update with basic information encouraging customers to visit your business. Adding a CTA to your Google posts is a great way to generate leads – and hopefully more foot traffic to your business.

4. Website Traffic

With a Google Business Profile, cross-promotion is easy! Link your business’ website to your listing to encourage customers to visit your website. 56% of customer actions on a Google Business listing are website visits. More web traffic can result in more sales via your website and more brand awareness – which is always good for revenue.

5. Drive Foot Traffic

Last but certainly not least, you can use your local listing to drive more foot traffic into your business. Maintaining a listing with plenty of accurate and up-to-date information will attract more in-person traffic. And more in-person traffic means more revenue!

Optimize your Google Business Profile Listing to Increase Revenue!

Ready to take your Google Business Profile Manager to the next level and generate more income from your local listings? With local listings management, you can optimize your listings to attract more customers and complete more sales. And our team of digital marketing experts can help you get set up! Contact us today for a free local listing management consultation.

Why You Need a Good Local Listings Strategy in the First Place

Is your business using one of the most effective local marketing tools available – a local listings strategy? If not – you should be!

Having a local listing is key to drawing local attention to your business. A local listing gives your business credibility and makes it easier for local consumers to discover your business and learn more about it. And more search engine attention for your business means more foot traffic – and increased revenue! For example, 72% of consumers that did a local online search ended up visiting a store within five miles.

Local Listings Strategy In Action

For example, let’s say you’re in the mood for sushi. Unless you already have a “go-to” sushi spot, you’ll probably use a search engine to type in “sushi near me” or some variation of that phrase. What will show up on the search engine are various sushi restaurants nearby. The stronger the local listing, the higher it will rank. And there’s a good chance you’ll get sushi from one of the first few listings that showed up in the search. This means that setting up a listing – such as a Google Business Profile (formerly Google My Business) – is key to bringing in more traffic.

But to reap the benefits of having a local listing, you must be sure you have a strategy. Simply registering your business on Google isn’t enough. An excellent local listing strategy is necessary if you want to be found locally, gain new customers, increase foot traffic, and boost revenue.

What is a Local Listings Strategy?

A local listing is an online profile of your business and business information. For example, on Google, you can set up a Google Business Profile, which makes it easier for customers to find your business when doing a simple Google Search. Your Google Business Profile will have information such as your business name, what your company does, business address, business phone number, photos, reviews, and any other information relevant to your business. Think of it like a mini website for your business, with all the necessary business information available on Google.

So essentially, a local listing strategy is the strategy behind your listing or listings to boost local SEO. Good local SEO increases your business’s visibility within local searches. When a local consumer searches for something relevant to your business, an excellent local listing strategy will rank you higher in the search results.

The Benefits of a Good Local Listing Strategy

An excellent local listing strategy can get you far. Here are a few key benefits of having a good local listings strategy:

  1. Low-cost exposure.
    If you know how to manage your local listings, then it’s essentially free. However, if you want to ensure that your local listing performs the best it possibly can, then a digital marketing expert can help. Hiring an expert to help you gain exposure with local listings is still one of the most cost-effective digital marketing avenues you can take.
  2. It’s an effective SEO strategy.
    It’s no secret that SEO is one of the best ways to draw organic attention to your business. And local SEO is enormous for bringing local attention. So, a solid local listing strategy is a surefire way to boost local SEO.
  3. Brand Awareness.
    With an excellent local listing strategy, you can cross-promote your website and social media platforms such as Instagram, Facebook, etc.

What Does a Good Local Listing Strategy Look Like?

Your local listings strategy should meet a few criteria. First and foremost, it should be accurate. You risk losing credibility with customers if you have inaccurate information in your listing. Your store hours, address, services, and all other information must be correct.

Your local listing should always be up-to-date as well. For example, if you update your menu, be sure to update it on the listing.

Curious about how effective your local listing strategy is? Get a full report on your local listings’ visibility, engagement, and more right here!

And if you need help setting up your local listing or managing a local listings strategy, check out our full list of resources or contact us for a free local listings consultation!