WAZE, UBER AND NAVMII NOW IN OUR CORE 15 STARTER PACKAGE

10|20 Marketing is proud to now offer three big additions to our Core 15 plan – Waze, Uber and Navmii. While existing clients will be migrated over to our new package, all new clients will benefit from these three tremendous additions to our lineup. With the availability of these three networks, we’re able to help you reach more people with the most important apps and directories. Because we’re committed to ensuring that your business location gets in front of as many people as possible.

With this in mind, let’s take a quick peek at each of these networks.

Why Waze Is So Important For Small Business Owners

Waze is a free turn-by-turn navigation tool that allows its users to contribute traffic reports and report on delays, speed traps, police presence, cams and more. It’s a GPS tool with user-generated input that has 110 million monthly users in 185 different countries. Waze users spend an average of 438 minutes (7.3 hours) per month in the app, turning to it for their commutes, grocery store runs and other daily chores. This is exactly the audience you want to be in front of every day. In addition, Waze is the second most popular navigation app, right after Google Maps. Adding Waze to your web presence is a powerful addition that increases your coverage on important navigation networks.  

Why Uber Is So Important For Small Business Owners

There’s nothing worse than getting a ride and being taken to the wrong destination, particularly if you’re paying for that ride. It’s a problem we’ve helped clients solve over and over again. Being listed with Uber helps solve this problem and gives your customers confidence that they’ll get to you. Why is this service so essential to your business? Consider these numbers: 

  • 93 million people are actively using Uber
  • There are 3.9 active Uber drivers
  • An average of 17 million Uber trips are taken every day
  • Uber service is available in 700 cities in 65 countries
  • The service represents about 70% of all U.S. hailing business. 

Uber is a key addition for our clients that we’re proud to offer. 

What Is Navmii?

Navmii is a few things. For one, it’s a completely free, voice-guided, turn-by-turn offline navigation app. It leverages crowd-sourced data from over 850,000 contributors. It also is a decade-old mapping and navigation service that provides Google with unique data, primarily about location. 

The system uses crowdsourcing and AI technology to build both traditional map data for navigation systems and HD map data for autonomous cars. Their website goes on to explain: 

The focus of the company is the development of data and tools that enable companies to collect and create map data at a fraction of the cost of traditional mapping companies. Navmii is available in 197 countries and its eOSM map data is available in North America, Western Europe and other key countries. Navmii has already collected over 2 billion miles of data via crowdsourcing, which it uses to create its own map data set.

Getting listed with Navmii puts your business in front of more users, period.

How Our Clients Benefit

We’ve always considered our Core 15 package to include a “Big 5”: Google My Business, which puts your listing on Google Search and Google Maps, Facebook, Apple Maps, Bing and FourSquare. Today, with the addition of Waze and Uber, we can now confidently say we offer a Super Seven. Your location will gain more coverage on better directories and become even more findable online. 

To learn more about our service and our Local Listings Management packages, book an appointment to speak with us today!

Introducing New 10|20 Marketing Client Dashboards

10|20 Marketing’s clients now have Google My Business metrics at their fingertips. Every month, we’re pulling location specific statistics straight from Google and making them available to you via Google Data Studio. Each dashboard is designed to help you see how your metrics are progressing every month, with comparisons to the previous month and trended for the most recent 12-month period.

The dashboards will also show an important comparison: your metrics before and after you subscribed to our services. And that’s what really gets us going! Because with these metrics, we’ll be able to show you the impact of owning, organizing and optimizing your Google My Business presence.

See an interactive sample of the new dashboard right now!

The Metrics You Will See

What will you learn when accessing your dashboard? We’ve mapped out the following:

  • Total Views: Total number of times your Google My Business (GMB) listing has been viewed.
  • Total Actions: Total number of times people clicked through to call, map your address or visit your website from your GMB listing.
  • Action Rate: Total actions/total views. This shows the percentage of people who acted on your business information to learn more about your business.
  • Map Views: The number of times your local listing appeared in the Google maps results following a query.
  • Search Views: The number of times your local listing appeared in search results following a query.
  • Calls: The number of calls initiated from your local listing on desktop or mobile.
  • Directions: The number of times someone mapped your address from your local listing on desktop or mobile.
  • Website Visits: The number of times someone visited your website after clicking from your listing on desktop or mobile.

Plus, for each metric, you’ll have two boxes below where you can review your monthly averages from before and after subscribing with us. This calculation has already helped us turn out some pretty impressive case studies, as the before/after snapshot shows us the impact we’ve had on our small business clients.

How To Read Your Dashboard

Reading the first page of your dashboard is key to understanding the impact we’ve had on your business. Here’s how to get the most out of your board.

10|20 Marketing Dashboard Example

  1. Use the navigation on the top left to change pages.
  2. Use the date filter to choose the month you’d like to review. New data is updated on the 12th of the following month.  
  3. This is the date that you started working with 10|20 Marketing.
  4. The big number is the total for the selected time period. A comparison to the previous month is below and indicates whether the total has increased or decreased month over month.
  5. Each metric has a comparison of your business’s averages. The lighter blue box is your average prior to working with 10|20 Marketing and the darker blue box shows your average after working with us.
    • Note: If there are no metrics for your Google My Business listing before you joined us, these comparison boxes will only show the average since joining 10|20 Marketing.
  6. The charts trend your total Google My Business views and actions. Hover your mouse over the bars to see your breakdown for each data point and your total for each respective month.

Optimizing Your Local Business Listings

Remember, there are several things you can do on your own to help your views, calls, website clicks and in-store visits improve. Here are some quick pointers on how to optimize your Google My Business listing and your presence on the other directories we’ve claimed for you.

  1. Always maintain consistency with all of your listings. If you have changes to make, please let us know so we can apply the same change to all of the listings in your package.
  2. Keep on top of your online reviews. Thank your customers for their positive reviews and help solve the issues related to negative reviews. Show your clients – and everyone who reads your reviews – that you’re responsive and care.
  3. Update your Google My Business listing with social posts. The content associated with your posts will be indexed by Google and help you increase the number of views your listing attracts.
  4. Post pictures to your listing and name these images with the terms that best describe what is in the image, along with your business name.
  5. Answer any questions that may be posted to your listing. You’ll receive an alert for these. Answering these questions help your customers learn more about your business.
  6. Update your business description for Google. You have 750 characters to use for your description, so fill this space with the keywords that best describe the services or products that you offer. This description helps your listing index with Google as well.

We’re happy to answer your questions or arrange to help you with these optimizations as an addition to your service contract with us. We’ve helped many businesses just like yours increase the views of their listing and the total number of calls, website visits and clicks on directions — all to increase sales.

Alerts Coming Your Way

When you sign up with 10|20 Marketing, we’ll be sure to send you an introduction with a link to your dashboard. You can bookmark it or wait for your reminder to arrive in your inbox every month. You’ll be pointed to your metrics directly from the email.

If you have any questions, feel free to reach out. We’re happy to walk you through the metrics and help you understand how to optimize further!

How to Change Your Address on Google My Business

10|20 Marketing recently moved. While we couldn’t be more excited to get settled into our new office, there was definitely some work to be done to get move-in ready for Google. Ready for Google, you ask? Of course! It’s probably just as important to optimize your new address for Google as it is to tell your bank, your suppliers and just about anyone who would send you a package. Simply put: because Google wants to send you customers and they can’t do that if they don’t know where your business is located.


Be Proactive And Tell Google You’ve Moved

It’s easy to get caught up in your move. After all, there is a lot to get done. But before you pack up your computer, head on over to Google My Business and change your address in the backend interface. You’ll find it in the “Info” menu. Just hit the pencil icon to the right of your current address and enter in your new address.

You may want to do this prior to the move as well. In some cases, changing your address will prompt a verification process that could take up to 12 business days. If you want to hit the ground running on the first day in your new location, let Google know ahead of time so the postcard with your PIN will arrive before you do. Once you have the PIN, you’ll be able to verify your new location within Google My Business.


Change The Information On Your Website

Remember to give your website some attention too. It’s not uncommon for businesses to have their address and phone number in several places on their website, such as within the footer and on the contact page. If you can’t handle the change yourself, make sure your webmaster knows about your move and the deadline for making the change.

It’s important to format your address the same way you did on Google My Business, as Google craves accuracy and consistency and rewards businesses that format their business address the same way across the web – right down to the comma or pound sign.


Add Pictures Of Your New Location To Google

Google loves your images. So why not give them some? This helps them understand the exact location of your business – try a few exterior shots – and helps visitors contextualize your location. Upload some pictures from the street or parking lot, take some photos of your reception or lobby. Even throw in some new pictures of your people. If you’re a store, show off your new merchandising approach. If you’re a restaurant, show the layout and size of your place. There are many different photos you can provide, don’t be shy!


Get Some More Reviews

While you’re in your listing, take a moment to check out your reviews. Have you had any new ones recently? Reach out to some of your bigger advocates by email, or create a handy shortlink to post in your store that points them to your Google My Business place ID. Take a look at our post here for some help getting this done.


Are You Listed On Other Local Directories?

Even though Google has the biggest share of the search market, it’s worthwhile claiming your business listing on other search engines too. If you’re listed on other directories, such as Bing, Yelp, FourSquare, Yellow Pages, and Facebook, or on mapping technologies such as Apple Maps or Here.com, you’ll want to provide each of these services with the same information you’ve placed on Google My Business and your website. This will entail digging out your passwords, logging into each of these platforms and manually editing your various listings.

Doing so can be tedious and may lead to inconsistencies or errors in your listing. One alternative is to opt-in to a service such as ours to syndicate your business information across multiple directories with one single push of a button. You provide all your business information, and it’ll be set up once and pushed out across the web. Your listing will be error-free and 100% consistent. An additional benefit? Google loves this consistency and will trust the business information you’ve provided to them even more when they see that it’s the same across the web.

This will lead to more views of your Google My Business listing. Which leads to more calls, clicks and business.


Change Your Address With Google Early

To recap, it’s important to be proactive when moving. Not just with the timing of the move itself, but also with the timing of the changes you need to make online. Get ahead of the timeline by providing your new business address and phone numbers to Google. Make those same changes to your website. Add pictures of your new location to your listing. And syndicate those changes across the web, maybe even with a little help from your friends at 10|20 Marketing.

Case Study: How One Jewellery Wholesaler Achieved a Brilliant 120% Increase In Google My Business Views In Five Months

One of our clients is a relatively new custom jewellery wholesaler with a family tradition of over 70 years behind it. They were referred to 10|20 Marketing by another one of our clients – they wanted help with organizing and optimizing their existing Google My Business listing and getting on other online directories. Though the reputation of the owners was well known in the community, the new business name and location were not.

The following is a Local Listing Case Study about a jewellery business that shows how adding posts and online reviews to your Google My Business listing can have a significant impact on the number of times Google presents your listing in search results. With more views comes more website visits and other purchase intent-based actions.  

BACKGROUND

Maison Goldberg Bijouterie has worked with 10|20 Marketing since November 2018. When we first met, the client explained that their website was changing, notably with the addition of an e-commerce platform. Also, they were starting to establish a following on Instagram and Facebook, but relying solely on organic growth.

After meeting with us, the client decided to move forward with three of our services:

SERVICES DESCRIPTIONS

Our local listings management offer helps clients own, organize and optimize their listing on Google My Business and the web’s other most relevant directories, such as Facebook, Yelp, Bing, Foursquare and Apple Maps. We make sure that all the information in these listings is consistent from one directory to the next by monitoring them for changes from directory users. The more consistency you build across the web, the more Google rewards your business with views of your listing.

Review marketing helps clients monitor their online reviews and respond to them from a single platform. Also, our clients can send email or SMS invitations to their clients, asking them for Google reviews. The best reviews can then act as marketing content, sent automatically from our platform to the client’s Facebook or Twitter account as a post or tweet. Google appreciates these authentic reviews and will again reward businesses with more views as new reviews come in. Gaining new positive reviews also helps businesses solidify their credibility with people searching for what they offer.

To understand Google My Business posts, you’ll have to think of a Google My Business listing as a social media channel. As part of your listing, you’re able to add business updates or product descriptions with photos and links. Google My Business posts are powerful because they allow you to add more written content to your listing. The more content, the more terms you feed into Google to index for your listing. For Maison Goldberg Bijouterie, we post content at least twice a week.

RESULTS

Maison Goldberg Bijouterie’s goal is to build awareness of their business, establish credibility and build online sales. After accessing data from the Google My Business platform, we have a year’s worth of data from before the client started working with us and five months of data since being placed on our Local Listings Management and Review Marketing platforms.

Here are the monthly averages for views and action clicks, as well as the total number of reviews before subscribing to our service and after:

Before

 After Difference % Increase
GMB Views Per Month

871

1,917

+1,047

+120%
GMB Actions Per Month

26

65

+39

+150%
GMB Reviews 2 17 +15

+750%

While these numbers are impressive to us, our client is even happier.

“We’re thrilled with the way we’ve been able to increase the visibility of our business with the help of 10|20 Marketing,” says Keely Goldberg, owner of Maison Goldberg Bijouterie. “More specifically, though, we’ve listened to their advice on how to approach building a deeper bank of reviews on our Google listing and we’ve received authentic reviews from our clients about their experience working with us – all in a very short time. This helps us establish immediate credibility with people who are looking for our services and helps us create more business.”

The proof is in the charts as well. Have a look at the 18 months of data we’ve collected.

We believe that this is the beginning of the first new plateau, as we discussed in our optometry case study. Also, by helping the client generate reviews, they’ve been able to maintain a stellar 4.9 average rating on Google. This is a reflection of their excellent personalized service and their ability to drive the right reviewers to their profile. While we can’t help with the former, we do help with the latter!

MOVING FORWARD

We monitor metrics on an ongoing basis to help our clients understand the impact of our optimizations on their Google My Business listing. In the coming months, we will continue to collect and trend the client’s metrics, digging out insights and suggestions to continue to improve their results. Of course, we’ll work with the client to generate more reviews, post new content to their Google My Business listing and continue to build consistency with their listings.

We’ll leave the last word to our client. “10|20 Marketing has helped us understand and utilize all the tools that Google has to offer,” says Keely.  “Our business wouldn’t be where it is today without their help.”

Thank you, Keely! We’ll update this case study in the fall to see where these metrics stand.

10|20 Marketing Case Studies

We invite you to read our other case studies to learn how our services have brought tangible value to other clients in different industries.

Get educated on local!

Take advantage of our advice, tips and handy how-to content to help your business get noticed online. Visit our blog today to see what’s new!

Three Key Elements of Local Listings Management

What is local listings management? It’s a marketing strategy for physical location-based – and service area based businesses – to ensure that local directories list the business, then organize and optimize the listing.

Owned. Organized. Optimized. These are the three most essential elements of Local Listings Management.

What does it mean to own an online listing?

To own your listing is to claim it such that you’ve proved to the directory that you are indeed the business at that location. For example, Google will send you a postcard in the mail to the address you provide to them to ensure that their listing is accurate. Once proven, you own your listing in that directory.

You don’t need us to own your directory listing – you can do this on your own. Just search for your business on Google. Does the listing appear? If not, go ahead and sign up for Google My Business. If the listing is there and encourages you to claim it, click within the listing and take ownership of your listing. Take a look at our solutions or read more below to see how we can help you with your Google My Business listing, as well as dozens of others.

What does it mean to organize your online local listings?

It’s possible that your business already has several listings across the web and you may not know it. It’s also possible that these listings do not have the same information from one to the next. There may be errors in some and inconsistencies with others. With your local listings managed through a platform like the one offered by 10|20 Marketing, these listings can be organized and managed consistently.

When a client chooses to work with us, we collect all of their pertinent business information, including their address, phone number, business hours, business description, photos, links to their online properties and more. We then syndicate this information across the directories in their package and ensure that they’re error-free and consistent. Google My Business rewards your now organized listings with more views, clicks and calls.

What does it mean to optimize your local listings?

The whole point of owning and organizing your local listings is to get more listing views, clicks and calls. One way to optimize is to organize. But how can you further optimize your listings?

  1. Gain customer reviews

Having a steady flow of good customer reviews helps validate your business to Google and your potential clients. The more positive the reviews, the more likely it is that Google will present your listings in search results.

  1. Add content

For the directories that allow you to, such as Google My Business, add regular content to your listing to help index more terms, associate more photos and generate a higher percentage of engagement with your listing.

  1. Use questions and answers features

Some directories allow viewers of your listing to ask questions, which get posted and hosted on your listing. Get in there and answer them! Doing so will signal that you’re involved in your listing and care about your customers. The more questions you answer, the more likely Google will favour your listing.

Do you own, organize and optimize your business listings? What could you do better? Where can we help? We’ve helped our clients drive significant business advantages by going through this process with them. We’re sure we can do the same for you, too.

For Local Listings Management, 10|20 Marketing clients can sign up for our Core 15 or Power 35 packages. The first places business locations on 15 of the most significant online directories including Google My Business, Facebook, Yelp, Bing, FourSquare and Apple Maps, while the second places clients on 20 additional directories, including Yellow Pages, Small Biz Pages and more. Check out our solutions page for more details.

Case Study: How One Restaurant Owner Was Delivered 47% More Calls Per Month With Google My Business

One of our clients is a very well rated pizza restaurant located in mid-town Montreal. Reviewers have often cited that their pizza is the best in town, with one reviewer even claiming that it’s the best pizza in Canada. Like every restaurant owner, though, our client is always looking for ways to increase the number of orders that come in. They want their phone to ring more, online orders to increase and they can never have enough walk-in clients.

The following is a Local Listing Case Study about a pizza restaurant that showcases how getting your local listings organized, consistent and error-free can help increase your sales through Google My Business.

BACKGROUND

10|20 Marketing has been working with Pizza Prima since May 2018. When we first met the owners, they explained how they really see an increase in orders when they send out flyers. We shared the benefits of optimizing their Google My Business listing and, for $100 per month, they decided to try our service.

For the 12 months prior to  working with us, their Google My Business account delivered  monthly averages of:

  • 160 calls;
  • 138 clicks for directions;
  • 264 website visits.

We set out to increase those numbers. And we have – big time!

OPTIMIZING GOOGLE MY BUSINESS

When a client chooses to work with us, we collect all of their pertinent business information, including their address, phone number, business hours, business description, photos, links to their online properties and more. We then syndicate this information across the 15 to 35 most important online directories. This extends their web presence and creates consistency across the web that’s difficult and time-consuming to maintain manually.

The best part? Google rewards this consistency and, as a result, places more value on the information you’ve given to them. While we have clients who opt-in for services to further optimize their listing, Pizza Prima does not. They wanted to see how our starter package would impact their sales.

RESULTS

Fast forward 12 months and we now have a full year’s worth of data to evaluate. We can definitively say that there’s been a real increase in the number of action clicks on the restaurant’s listing. What’s an action click? That’s the total when adding up all the clicks on the call, directions and website buttons from within a Google My Business listing.

Here are the monthly averages on these action clicks before subscribing to our service and after:

Before

 After Difference % Increase
Calls per month

160

235

+75

+47%
Directions per month

138

207

+69

+50%

Website clicks per month

 264 330 +66

+25%

CALCULATING RETURN ON INVESTMENT

Now here’s where the increase in action clicks becomes really interesting. When Pizza Prima assigns a value to these improved metrics, it’s easier to understand what they’re getting for their $100 monthly fee. This means answering two questions:

  1. How does each of these different actions convert to an order?
  2. What is the average value of a sale?

First, let’s look at how each of these actions converts to a sale:

Metric

Increase

Conversation Rate

New Sales Created
Calls

+75

90%

67.5
Directions

+69

90%

62.1
Website clicks

+66

20%

13.2

TOTAL

142.8

Adding up the “Sales Created” totals, we see that Pizza Prima is getting about 143 new orders a month. That’s almost 5 more orders a day than they were getting before working with 10|20 Marketing.

While our client told us what his average sale is, we’re not at liberty to disclose it. A quick Google search suggests that a fair industry average is $20 per order. The results are tangible:

143 new orders per month * $20 average value of an order = $2,860

From the optimization of their Google My Business listings, Pizza Prima has generated approximately $3K in new business a month. Put another way, that’s about $36,000 a year.

For a small business with one location, that is a significant difference.

MOVING FORWARD

Pizza Prima has nowhere to go but up. What can they do next to further optimize their Google My Business listing? So many things:

If they choose to move forward with any of these ideas, with or without the help of 10|20 Marketing, they’ll bring more attention to their Google My Business listing. And with the increase in views will come an increase in the total number of actions generated. So, more phone calls, website visits and map clicks. The math is easy from there.

CONCLUSION

10|20 Marketing was able to help Pizza Prima increase their sales by about $3,000 per month. Without any further optimizations, building consistency and cleaning up errors in their most basic business information across the web has increased Google’s trust in the restaurant’s Google My Business listing. As a result, Google has presented this listing in search more often, which helps Pizza Prima get more calls, clicks and walk-in visits.

Today, we continue to monitor this client’s listings through our local listings management platform, and we provide monthly reporting to the client so the impact is transparent. This ensures that the consistency they’ve built across 15 directories is maintained, which in turn helps Google continue to trust the information we’ve provided to them. We expect that new plateaus will be hit in the coming months, furthering the benefit for our client.

10|20 Marketing Case Studies

We invite you to read our other case studies to learn how our services have brought tangible value to other clients in different industries.

Get educated on local!

Take advantage of our advice, tips and handy how-to content to help your business get noticed online. Visit our blog today to see what’s new!

Learn How To Find Your Google Place ID And Point Customers To Your Google Listing Now!

The biggest question we get from our clients after we claim their listing(s) across Tier 1 online directories is, “How do we optimize our listing now?” One of the best strategies to keep Google interested in your listing is to have a steady stream of reviews trickle in. So how do you do that? Well, it’s important to know your Google Place ID so you can point people to your listing. Luckily, there’s a little tool available from Google that allows you to find your unique Google Place ID. Once you’re there, the rest should be quite easy. Just enter your location in the search bar and Google will straight up hand over your place ID. Here’s ours for 10|20 Marketing:


ChIJ57GitNoZyUwRpn0cN126RWk

So now that you have your Google Place ID, what do you do next? That’s easy too! You’re just two steps away:

  1. Copy your Place ID, which you’ll see beneath your business name.
  2. Add your Place ID to the following URL to create your link: https://search.google.com/local/writereview?placeid=<place_id>

Using this example, the link for our business is:

https://search.google.com/local/writereview?placeid=ChIJ57GitNoZyUwRpn0cN126RWk

You’ll see that we’ve just removed the <place_id> placeholder, including the brackets, and replaced it with the ID we found using the Google Place ID tool.

Next, you’ll want to embed that link into an email or text that you’ll send to the people whom you think will give you a fair review. Monitor for new reviews and respond with a thank you right away.

Building Online Reviews Is Worth Your Time

If you’re wondering why you should go through the trouble, there are many reasons why building online reviews are worth the effort. The benefits are tangible over time. Here are some other posts we’ve written on the topic. Let us know what you think and if you’ve used the Google Place ID tool in the past!

 

How To Add 10|20 Marketing As A Local Listings Manager To Your Facebook Business Page

A very important part of our onboarding process is gaining access to our client’s Facebook Business page. This post serves as a how-to for those who already have a Facebook Business page and are looking to add 10|20 Marketing as a partner.

1. Log into https://business.facebook.com/

2. Make sure you see Business Settings on the top left. If not click on the three lines at the top left and choose Business Settings on the very right

3. Under People and Assets click Pages

4. Click Assign Partner

5. A pop up titled Connect Partner to Page will appear

6. Click Connect your Page using your partner’s business ID

7. Choose Page Admin as a Role

8. Add The Business ID provided to you by your account manager.

9. Click Connect.

You have now added us as partner to your page! Once we have access to your page, we’ll be able to ensure that the business information you provided to us is the same as on the other directories we’ll place your business on and ensure that your page is monitored for changes moving forward.

How To Add An Owner To An Individual Google My Business Account

A very important part of our onboarding process is gaining access to our client’s Google My Business account. This post serves as a how-to for those who already have claimed their business location on GMB.

Step 1: Simply sign into your Google My Business account. You can access the login on the service’s landing page.

Step 2: If you have multiple locations, please make sure that you’re looking at them in “Card View”. If you’re viewing your locations as a list instead of cards, switch to card view by clicking the cards icon on the right side, above your locations.

Step 3: Again, if you have multiple locations, click “Manage Location” and then, on the lefthand column, click “Users”. You will see a box appear that will be labelled, “Manage Permissions”. Click the “Invite New Users” icon.

Step 4: In the “+ Add Names or Email Addresses” field, add our special email address, llm@10-twenty.com. This will give our team access to your account. In the “Choose a Role” drop-down box, it’s important to select “Owner” for our email address.

Step 5: Click on “Invite”. From here, it will be our job to accept your invitation to gain the required access to your Google My Business account.

Recognizing Your Concern

Please note that should 10|20 Marketing appear on the “Manage Permissions” list, it’s likely that we don’t have the correct access level to your account. In this case, please change our access from Manager or Communications Manager to Owner.

This is standard procedure with Google. You will always be in full control of your account and will never have to worry that we’ll have higher level administrative rights than you. In fact, when you look at your access, it should say, “Primary Owner”. Providing us with “Owner” access is a rung below you already, so you truly have nothing to worry about.

If you still have questions about providing us with access to your location via your Google My Business account, just reach out!

Optometry Case Study: Hitting New Plateaus On Google My Business

One of our first clients is a well-known optometrist in downtown Montreal. While on our platform, we’ve helped them grow the effectiveness of their business listing on Google My Business (GMB) in a significant way. The following is a Local Listing Case Study for Optometrists that shows how giving your Google My Business listing some love can help increase awareness of your location and drive actions from your listing.

Background

When our client first came to us, they were averaging under 15K monthly views of their listing on Google My Business. Their business was well established in one of the city’s best-known areas, and we knew that their listing was underperforming. Shortly after signing up, the client was planning a move to a new location. We advised them to get their listings in order before the move and have us make changes once we claimed their location.

Level 1 Google My Business Optimization

Our platform works by automating the process of updating listings across 15 to 35 Tier One Online Directories and mapping technologies. Google My Business appreciates this because it uses other directories to verify and corroborate the information it has for your business. By pushing all the same information to these directories, ensuring that all the littlest details remain consistent across the web, Google places a higher value on the information you’ve provided to them.

Even if you do nothing else to optimize your listing on Google My Business, creating this consistency across the web offers significant potential benefits.

Results

In the six months immediately after joining our platform, our optometry client saw an immediate increase to an average of 24K+ views of their listing on Google My Business. These views represented an immediate improvement of 69%.

Over the next six months, however, we saw tremendous growth, as the client settled in with a new average of over 45K listing views. This represented a 217% increase in views when compared to their metrics before joining our platform.

The Plateau Effect

Using raw numbers, you can see what we call “The Plateau Effect” taking form.

Without any further optimizations, such as employing a review building strategy or adding Google Posts to their listing, our client established two new plateaus for listing views. The difference between the two levels is what’s so stunning, as their average increased by over 21K views per month when comparing the second increase to their first.

For those who are skeptical, we have seen the same effect for clients across several sectors, including other professional services business and medical clinics.

Benefit

The main reason for wanting to increase views of your listing is to increase actions from those views. You’ll note that people who view your Google My Business listing have options to call you, visit your website or look up directions to your location right from your listing.

For our optometry client, we’ve been able to increase action clicks by 20% overall. This increase means that they are enjoying more calls, walk-ins and website visits from their Google listing.

This chart clearly shows that their action clicks have enjoyed the same Plateau Effect as views have.

It is normal for actions to increase at a slower pace than views, as these two metrics don’t scale. Views increase awareness of your location and actions increase location visits. Both are important.

Conclusion

10|20 Marketing was able to help its optometry client increase views of their Google My Business listing by 217% and action clicks by 20%. After optimizing their listing, we were also able to change their address on 15 Tier One Online Directories quickly and easily with consistency.

Today, we continue to monitor their listings through our platform, which uses an automated process to ensure that their listings stay consistent across the board, maintaining their advantage with Google’s crawlers. Doing so helps businesses reach new plateaus over time.