How Do I Get My Business Name On Google Maps?

To bring more local traffic to your business, Google Maps is a powerful tool. Local customers use Google Maps to search for a specific kind of business. For example, a customer might search “coffee shop near me” or “hardware store near me.” So if you can get your business to show up on a local Google Maps search, you will see a lot more in-person traffic.

Now you may wonder, “how do I get my business name on Google Maps?” Let us help you! Here’s a step-by-step guide for getting your business name on Google Maps.

Add Your Business to Google Business Profile Manager

The first step to getting your business name on Google Maps is to make sure you claim your business location on Google Business Profile Manager, formerly Google My Business. If you haven’t already added or claimed your business with Google Business Profile Manager/My Business, you’ll need to do so. Fortunately, it’s a simple process with only a few steps.

Before starting, note that your business may already exist in Google’s business directory – you have to claim it. Locations that are newer or have recently changed locations will have to add their business to the directory manually.

Here are the steps for adding your business to Google Business Profile Manager (formerly Google My Business):

  • First, go to Google Business Profile.
  • Click on “Manage Now” in the top right corner.
  • Search your business name and address in the search box. If your business shows up, click on it. If not, manually add your business name.
  • Next, fill out the necessary business information that Google asks of you.
  • Select a “Category” that describes your business. This part is vital because it’s how Google will categorize your business for customer searches. So choose the category that’s most accurate from Google’s preset categories. (Later on, you’ll be able to add up to five more categories.)
  • Verify your business. Usually, Google will send you a postcard with a verification PIN. Though occasionally, companies have the option to receive a text or automated phone call with a PIN, which is much more convenient, so if you have the chance – do it.

Along with selecting the most relevant category, verifying your business is one of the most critical steps. Verification confirms the authenticity of your business information – making customers twice as likely to trust it.

Optimize Your Listing to Rank Better in Google Map Searches

Once you’ve verified your business, it’s time to start optimizing, which will help your business name show up better on Google Maps. Your business name will appear on Google Maps once you have a profile, but the more you optimize your listing, the more accurate it will be and the more it will show up for customers.

One of the best ways to optimize Google Maps is to add subcategories. Go to your profile and click on the info tab to add subcategories, fill out business hours and add other important information.

For more information on how to set up your Google Business Profile and further optimize it to rank better on Google Maps and Google search, check out this blog post!

And if you need extra help setting up, optimizing, or managing your listing, contact our team at 10|20 Marketing. Our team of digital marketing experts is ready to help your small business level up.

Contact us today for a free consultation.

How to Add or Delete Photos From A Google My Business Listing

Add or Delete Photos From A Google My Business Listing

A Google My Business listing is an excellent way to draw attention from your local area to your business. Setting up a Google My Business listing adds credibility to your business, allows customers to find your business online quickly, and provides a space where customers can learn more about your business.

One of the great features of this listing platform is photos. You can add images to your Google My Business listing to give customers a better sense of your business, what your company sells, and more. Customers can also upload photos they’ve taken while visiting your business.

Knowing how to manage the photos on your listing is essential for maintaining your business’s online credibility. This post will cover how to add or delete photos from a Google My Business listing!

Adding Photos to Your Google My Business Listing

When setting up your Google My Business listing, you’ll want to ensure you’ve added all the necessary business information. Once you’ve done so, you can start adding photos to personalize the listing.

First, it’s important to note that you can add several different types of images to your listing. These include a logo, a cover photo, and business photos. First, we’re going to explain how to upload business photos.

Business photos are any photos uploaded to give more information on your business. Examples of business-specific photos include:

  • Exterior photos
  • Interior photos
  • Product photos
  • Photos at work
  • Food and drink photos
  • Team photos

And any other photos relevant to your specific business.

Once you’ve decided which photos you want to add to your listing, you’ll need to ensure that it follows Google’s content policy and isn’t on their list of prohibited or restricted content. Examples of prohibited content include deceptive content, mature content, dangerous or illegal content, off-topic content, and a few more categories. You can view Google’s complete list of prohibited content here.

Other Google photo eligibility requirements include:

  • Format: JPG or PNG
  • Size: Between 10 KB and 5 MB
  • Minimum resolution: 250 px tall, 250 px wide
  • Good quality with no excessive alterations or heavy filters

Once you’ve established that your content meets Google’s eligibility, you can begin the upload process. Here are the steps on how to add a photo to your Google listing:

  • Go to your Google My Business Profile
  • Select Promote, then photo
  • Select and add your photo

Once uploaded, the photos will appear on your listing immediately.

Deleting a Photo from Your Google Business Listing

If you’ve accidentally uploaded a photo, have an outdated photo on your website, or have an image that no longer accurately depicts your business, you can quickly delete a photo.

Remember that you can only delete photos your business has uploaded. However, since customers can also upload images to the listing, if you find a picture uploaded by a customer that inaccurately represents your business, violates Google policy, or infringes the law, you can flag that photo for removal. To do so, click on the picture, go to the buttons on the top right, and click the flag icon that says, “Report a problem.” Here you’ll be able to request the removal of the photo.

If you want to immediately delete a photo uploaded by your business, follow these steps:

  • Go to your Google My Business Profile
  • Select your photos, then “by owner”
  • Select the photo you want to delete
  • Click the trash icon on the top right and confirm the removal
Want Extra Help with Your Google My Business Listing?

We hope this article helped you understand how to add or delete photos from a Google My Business listing. Our marketing experts at 10|20 Marketing know a thing or two about helping small businesses attract more business through digital techniques. We’re ready to help you bring your digital marketing game to the next level with our Google My Business listing management services. For more information on what we can do for your business, contact us for a free consultation!

What Is A Google My Business Optimization Service?

Are you looking for a Google My Business Optimization Service? Allow us to explain!

Better Optimization = More Business

Why is optimizing your Google Business Profile so important? Because the better you optimize your listing for Google Search and Maps, the more you generate phone calls and traffic to your website and physical location.

But before we discuss your Google Business profile specifically, let’s discuss the dozens of other business directories that directly impact how Google sees your business. 

Each of these other directories plays a significant role in helping Google understand your business – and ultimately trust the information they have in your Google Business Profile.

How so? Because Google crawls the web! And when they find that information, they compare it to the details they have about your location. 

The more consistency they find online about your business – down to the formatting of your address and phone number – the more they will trust your Google Profile. And the more trust you build, the more likely Google will push people to call you, visit your website or deliver foot traffic to your location.

A Google My Business Optimization Service Includes Other Directories For Good Reason

The directories, listings, maps, and social networks we’ll set up for you all work together to give you better SEO – search engine optimization. So it’s essential to make sure your business information is consistent and error-free on these channels!

Directory: A website or printed listing of information that lists businesses within niche-based categories. 

Business listing: An online summary of essential information for your business that is a powerful tool to help customers find you online.

Search Engine Optimization (SEO): The process of maximizing the number of visitors to your website by ensuring that the site appears high on the list of results returned by a search engine.

In other words, using a Google Business Profile is not enough – your business needs to be all over the web in as many places as possible. Once that happens, Google will give more love to your business.               

Where A Google My Business Optimization Service Provider Comes In

The problem is that if you are responsible for updating all these directories, it takes approximately 40 hours each time – placing an unreasonable burden on you, especially if you run a small local business. 

That’s where a listings management provider like us comes in. We provide a single-source solution to update all directories at once. So whether you have edits to make or not, our platform ensures that your listings never go stale!

All we need to get you started is your essential business information – name, address, phone number, and business hours. Only the information that people need most to find your business. 

Once onboard, we’ll work with you to improve your profile and guide you through optimizations that will turn your listing into a business-generation machine. 

And the best part? Once we get your program up and running, you don’t need to do a thing. Leave everything to us. We’ll optimize your business profiles online while you keep your business running smoothly – just like you always do!

And the relationships we have with the directory providers, including Google, can help you solve any issues that may arise due to technical error, misinformation, or just plain silliness that you don’t have control over.

Measuring Results of Your Google My Business Optimization Service

How will you know that our service works? Easy! We’ll share reports with you that show your results every quarter. Our clients start seeing results within two to four months – results they couldn’t ever get on their own. We’ve even created a Step-By-Step Guide To Getting Started on Google My Business to help you get started!

So reach out to us now and get your program started right away. We’ll walk you through everything and present you with our different starter packages. We’re sure you’ll find one you’re comfortable with to supercharge your business immediately!

 

Google My Business – make that Google Business Profile Manager – Changes To Know For 2022

It seems like just yesterday that Google Business Profile Manager was called Google My Business. Earlier this fall, this change was made. And many others were made throughout the year to bolster Google’s most important local organic search product. 

Heading into 2022, it’s essential for local business owners to ensure that they know what Google is up to. And as Google Business Profile Manager matures even further, keeping an eye on these new developments can truly be the difference between having success in your neighbourhood or not. Because keeping your profile information up to date based on their latest iterations will make it easier for potential customers to find you.

No need to worry, we’ve put together a list of the main updates for you. And for more detail, go download this guide!

Hours and Service Availability

You may have noticed that Google has added the “Available Online” attribute. This shows customers which businesses offer online appointments or estimates. Presenting your customers with this option is frequently more convenient for them. And more likely to earn you a booking. Adding this attribute is smart, particularly if your potential customer happens to live on the other side of town and you can save them a trip.

Another new update includes the ability to a different set of business hours. For example if you’re open “by appointment only” on Saturdays, letting your customers know is another great way to get in more clients and grow your business!

Reviews Updates

We all know how important social proof is to attaining new clients. Google Business Profile Manager has always been a great way to showcase your positive reviews. Now, they’ve made it even easier for you by making star ratings visible on the search results page.

They’ve also added a ‘NEW’ label next to new reviews, so potential customers can see recent experiences with your business.

Finally, Google has added the option to have a review removed from your profile. While we don’t recommend removing negative reviews, there are cases where you may find yourself needing this option (for example, if you receive a fake review or someone reviews your business by mistake).

Messaging Updates

Log into your desktop or the Google Business Profile Manager mobile app and easily communicate with potential customers. Answer questions quickly and have a real-time conversation with your customers. We see our clients doing this already. It’s a surefire way to build trust and motivate customers to visit your business.

Google My Business Insights

Google Business Profile Manager updated its analytics in January of this year, adding a breakdown of where visitors saw your listing (search or maps), whether on desktop or mobile, and then later in 2021 they added insights into the number of clicks on directions, bookings, and to your website.

At 10|20 Marketing, we take this a step further, plugging directly into the Google API to grab metrics in a more organized way. By pulling metrics monthly, we get precise insights on a business’s performance, understanding view and click counts. We then trend these metrics to see month over month and year over year trending, something Google doesn’t do on their own. 

Updates for the Hospitality Vertical

The hospitality industry has added new attributes as well, including smoke-free options, and kids stay free. Another big update for hotels is free hotel listings. Once in the form of paid ads, booking links share availability and pricing information and are now free for all hotel accounts.

Updates for the Healthcare Vertical

Healthcare organizations can now manage insurance information directly from the platform. Google first added the accepted health insurance attribute in 2020, managed through a third-party provider. This update allows Healthcare Providers to update their Accepted Health Insurance information directly in Google My Business.

Updates for the Food Industry

Restauranteurs, rejoice! You can now update online ordering options for takeout and delivery directly through Google Business Profile Manager. Run out of a certain menu item? No problem – you can quickly remove it through Google Business Profile Manager now.

It’s important to note, not all updates will apply to your business. Many are dependent on the primary category your business falls under. If you’re struggling to keep your Google My Business listing up to date, or you have questions about marketing your local business, book a free consultation call! We’re always happy to help.

Bring in More Business With Local Business Listings

You’ve probably heard a lot about the importance of SEO for your website, how to use social media to grow your audience and the ROI of email marketing. But what about Local Business Listings?

A local business listing displays your business’s information in an online directory – like Google My Business or Yelp. Business information displayed can include your website, phone number, opening hours, location address(es), and more.

Local business listings are essential for helping your potential customers discover you and understand what you offer. The more complete your listing, the more likely those potential customers will come to your shop and buy from you.

Follow these additional tips to leverage local listings and bring in more business:

Start with Google, But Don’t Stop There.

Google is the most-used search engine (with more than 90% of market share), so it makes sense to start by creating your Google My Business listing first. Creating your listing will help you appear in web search results and on Google Maps. In addition, Google Maps is often used on mobile devices by local customers looking for businesses like yours.

But Google isn’t the only directory. So it’s critical to diversify to as many places as possible. (See our series titled Directories To Grow Your Local Businesspart 1 and part 2.) Big sites (Google, Yelp, Facebook, Waze) have their listings, while many small directories pull information from these sites to populate their pages. The more places you can be listed, the better. 

Book a free consultation if you find yourself overwhelmed with setting up and managing multiple local business listings. We can help.

Don’t Forget to Verify.

Once you have your listings set up, don’t forget to verify them (i.e., take ownership). To do this, Google will generally require you to receive a postcard to the business location with a code to enter on their platform. Verify your business listing to take control of it so you can:

  • Add more information and complete your profile;
  • Share updates (see the point on content below); 
  • And respond to reviews and questions. 

All of the above get your listing found more easily. And a complete listing helps you share critical business information with your audience.

Take a look at the difference between a fully-optimized listing and an unoptimized one.

Image source: https://www.wordstream.com/blog/ws/2020/11/02/promote-your-business

Create and Share Content

Posting new content like a blog on your website helps improve your organic search results. In addition, content is a meaningful way to give customers value, which builds relationships and trust with your audience (key to sales). But simply creating content and posting it on your website isn’t enough. You need to share it, too!

 Listing directories like Google My Business allow you to share updates, and this is a great space to share and promote your blogs.

Ask For – And Respond To – Customer Reviews

Don’t rely on customers giving you reviews – ask for them! The best time to do this is after you complete the sale or service. If it was an online transaction, send an email within a couple of days of the sale (you can automate this). If you’re operating an in-person local business, ask your customers to leave reviews as you hand them their purchased items.

Of course, good reviews on your listing show potential clients you’re a reliable business. But getting reviews is only half the battle; you have to respond to them as well. 

Responding to good reviews shows Google you’re active, which increases your reach. Of course, responding to bad reviews does this as well, but perhaps more importantly, it also shows searchers that you’re willing to learn from mistakes and fix them. The point is to increase consumer confidence in your business.

For more pointers on how to take advantage of reviews, read the following posts to:

Using local listing is a smart way to attract potential customers and generate traffic to your local business. Follow these tips to get the most out of your listing. If you’re not sure how to get started or if your listings are properly optimized, book a free consultation.

Directories to Grow Your Small Business: Part 2

Earlier this week, we talked about how important directories can be to grow your small business. Online directories help you get found and generate leads. And we’ve also written about how to use Google My Business to get more customers

At 10|20 Marketing, we offer local listings management to get your business listed on a number of directories and maintain them. Maintenance means they stay consistent, up to date and that consumers have accurate information about your business. All this leads to more leads to grow your small business. 

In Part 1, we talked about listings on Search Engines, Social Networks and Navigation Services. Today, we’re going to round out our review by covering directories in what is called the General Publishers category.

General Publishers

General Publishers are business directories in and of themselves. They’re not necessarily tied to navigation systems, for example, though consumers may be able to find directions through them.

  • Cylex: Founded in 1998 and operating in more than 30 countries, Cylex is an online business directory whose aim is to connect companies with consumers. You can find the Canadian directory here (the top 3 cities for searches are Toronto, Calgary, and Montreal).
  • Infobel: Launched in 1995, Infobel was the first online phone directory – the first digital phonebook! Consumers can search for businesses by industry, business name, or location. You can add your company to their database here (Canadian site is linked).
  • Manta: America’s Small Business Directory. Consumers can search for local businesses based on business name, type, or location. You can add yours to the list here.
  • Baidu: Baidu is a Chinese technology company and search engine that uses AI to make content discovery on the internet easier. Learn more about listing your business on Baidu’s directory here.
  • Brownbook: Brownbook is a global business directory with more than 40 million listings – however, consumers can of course filter by country. You can list your business for free, and upload photos, your logo, videos, and more to promote your business for free online. Get started here.
  • Tupalo: “Stuff in your neighbourhood.” Tupalo is visited by more than 3 million consumers each month and connects consumers with local businesses in their area. You can list your business for free.
  • Yandex: Yandex is an online directory that also has maps, navigator, and search functions. You can add your local business listing to Yandex here. If you do not have a brick-and-mortar location consumers can visit, you can still list your business however it will not be visible on the maps function.
  • ShowMeLocal: ShowMeLocal is an online business directory founded in New York but with directories around the world including more than 22 Million listings. You can create a free account and add your business here.
  • iGlobal: iGlobal is an online directory with a presence in more than 60 countries, which not only has business listings but also allows consumers to leave reviews. You can add your business to iGlobal for free here.
  • Petal Search: Petal Search is a search engine created by Huawei in Ireland, and offers access to a number of local services. It filters based on a number of criteria – including business location, making it ideal for local businesses. Get your business listed on Petal Search here.
  • NextDoor: An app designed to bring neighbours together, one of the key features is recommendations from neighbours for local businesses and service providers. You can share your business story and let consumers know about important updates; get started here.
  • N49: N49 is a review-based online directory where Canadian consumers can read, write, and share reviews, with a US directory coming soon. There are multiple listing plans, but you can get started for free.
  • FindOpen: FindOpen is the best place to find opening hours for local businesses, as well as directions, phone numbers, addresses and more. FindOpen aggregates their data from Cylex; to get listed, register with Cylex.
  • Acompio: An online business directory and marketplace, where consumers can rate and review products and services offered by thousands of businesses. You can join Acompio Canada’s database with a free listing here.
Get Listed Stress Free!

There are so many online business directories. And for every directory, there’s an opportunity to be found and grow your small business. But you have to create your listings and they have to stay up to date. We recommend starting with the lists in these two blogs. Or you can simply reach out to us to help you get listed stress-free.

Directories to Grow Your Local Business: Part 1

To grow your local business and get more clients through the door, consumers need to first know about your business. The best way to get more eyes on your business is to be visible in more places where people are already looking. 

Online directories are websites where you can list your business. The information you can share varies from directory to directory but generally includes your address, hours of operation, phone number, and website. In addition, some directories allow you to highlight any promotions you might currently be offering. Other sites may also provide an opportunity to collect reviews or answer questions from potential customers.

There are five different categories of directories: Search, Social Networks and Apps, Map and Navigation Services, and General Publishers.

At 10|20 Marketing, our expertise lies in getting businesses listed on these directories. So we thought we’d compile a list of the top types of directories that we work to help grow your local business. Here’s the first batch of these types, with more coming later this week!

Search

Search engine directories are essential because most people are still turning to them when looking for local businesses. Great SEO (Search Engine Optimization) can help your website be shown higher in results, but they also show profiles or listings, not just website results.

  • Google: Google My Business is one of (if not the) most important directories to be on, simply due to the sheer popularity of Google as a first-choice search engine. 
  • Bing: Like Google, Bing Places is the search engine’s directory listing that helps your business be found by those using Bing to search for local businesses and services. You can get set-up and verified in just 3 easy steps.
Social Networks and Apps

Social networks and apps connect people and businesses around the world with similar interests. They offer companies the opportunity to be found by potential customers and engage with them as well.

  • Facebook: The social networking platform that started it all, Facebook still has the largest audience and, therefore, most significant potential reach. Facebook Pages also show up in search results for search engines and are necessary for creating ads.
  • Instagram: Owned by Facebook, Instagram may not have matched Facebook in size just yet, but its engagement is unmatched. Unlike Facebook, where you have to have a personal profile to create a business page, anyone can create a Business Account on Instagram. It’s free, fast, and is just like using a personal account.
  • FourSquare: FourSquare is a location-based app that delivers personalized recommendations to users based on their current location and past browsing history. List your business on FourSquare, and sit back and let the app recommend you to potential customers!
Map and Navigation Services

Navigation services help users get from where they are to where they are going. But have you ever noticed how when you search for the business or landmark you need to get to, you’re served up similar recommendations or see cafes and restaurants near your destination? That’s only possible with business listings.

  • Google Maps: Google Maps is the navigation system owned by Google. When you create your Google My Business listing, you have the opportunity to be found by users searching for local businesses and by those looking for directions.
  • HERE: HERE WeGo was initially developed for Nokia as their navigation system HERE Maps. HERE is “a free navigation app that guides local and global travellers on journeys both familiar and foreign.”
  • TomTom: TomTom released the first route-planning software for mobile devices back in 1996, and in 2001 released the first car navigation system using satellites. 
  • Navmii: Navmii offers navigation and maps services to business owners, meaning, if you’re building an app and need a map, Navmii can help you create a customized solution! Of course, with this service Navmii also shows local businesses on its maps. You can add your business listing here.   
  • Apple Maps: In 2012, Apple launched its navigation system that became the default Maps option for the iOS operating system. You can add your business information in Apple Maps Connect to help customers find you.
  • Uber: Founded in March 2009, Uber is a ride-sharing app that offers budget transportation on demand. They eventually expanded to include Uber Eats, a meal delivery service in partnerships with local restaurants. You can sign your business up for Uber Eats here
  • Waze: A subsidiary of Google, Waze is a navigation software app for phones and tablets with GPS. It operates using user-submitted time data and location information to offer you the fastest travel times. You can set up a business listing and ad on Waze here.
Think More Directories

The more listing directories you are on, the more likely you are to be found by consumers in your neighbourhood looking for businesses like yours. 10|20 Marketing makes it easy to get listed – and keep your directory listings updated – on all of the apps and networks listed above, and even more. 

Stay tuned for our next post, where we’ll go over General Publishers you will want your business listing to appear to grow your local business. 

How to Use Google My Business to Get More Customers

Want to know how to get more customers? Look no further than Google My Business. Most people who search online don’t, so why should you?

With all the focus on social media these days, Google My Business can get lost in the noise behind Instagram, Facebook, or LinkedIn. But what most business owners don’t realize is just how powerful an optimized Google My Business profile is. In some cases, it can be even more potent than their website because it’s the first thing people see when they search for products and services.

It’s essential, then, not to let your Google My Business profile gather dust the same way your Instagram might be (don’t worry, we won’t tell!). Google heavily favours active profiles, so the best way to ensure you’re getting the most out of yours is also the easiest – by simply using the tools within the platform itself.

This post will run through the top five features to be using inside Google My Business. Taking our advice will help your business stay relevant, become found online, and get more customers.

Pictures

People like to see what your store or business looks like and examples of the products you sell. For returning customers, it’s fun to see familiar faces and the owner of their favourite local business online. 

Start by adding a logo or a cover photo. If you have just your basic information filled out, Google will display your logo, helping to build brand awareness. By adding a cover photo to your profile, you control what the first image is (and the first impression) customers see when they come across your listing.

Then regularly add new photos of your business to highlight different features, showcase the behind-the-scenes, share new products, and more. Periodically adding new pictures to your profile keeps your customers informed and lets Google know that your business is active, which encourages it to prioritize your Google My Business Profile in the results.

Take it an extra step and rename your photo file to the format business-name-description-of-photo. (Note the lower case and dash between each word.) This format tells Google what the picture is about and helps the search engine properly index it. Doing so gives you an extra boost in the search results.

Reviews

Don’t just sit back and wait for reviews. Ask for them! Reviews tell potential customers valuable information about your business, and the feedback is something that helps you learn and improve.

You can request reviews from customers by sharing a unique link to your business profile. Be sure to verify your business so you can respond to reviews, too. Responding is a critical way to earn the trust of your current and potential customers because it shows that you value input.

Actively Monitor the Q&A

Potential customers can ask questions about your business on your profile. Watch for these and answer them as soon as possible. Responding could help bring them into your store and shows that you value your customers. 

To receive an email when someone leaves a new question, look for the gear icon near the bottom left sidebar and select Settings. Make sure to check the box next to “Questions and Answers” to turn on the notifications.

Messaging

Did you know you can message directly with your customers from within the platform, too? Once you turn it on, customers will see a “Message” button on your profile and use it to Live Chat with you.

We recommend you turn on an automated welcome message so customers receive an acknowledgement right away. But make sure you respond to all messages as fast as possible. Google recommends responding within 24 hours. If you don’t respond within that time frame, Google may deactivate messaging for your profile.

You can turn on messages by visiting Messages -> Settings -> select “turn on messaging”.

Google Posts

Keep your customers (current and potential!) up-to-date by sharing posts about new products or services, share announcements, and promote events. Here is a list of the different kinds of posts you can make:

  • COVID-19: Provide an update due to the current pandemic, including adjusted hours or temporary closures, changes to business operations, safety and hygiene updates, or requests for support.
  • Offers: Share promotions or sales with your customers. A ‘view offer’ button gets automatically added to your post!
  • Products: Add new products that will appear in your ‘products’ tab on your profile.
  • What’s New: Share general information about your business – for example, if you’re a restaurant, you can share a new take-out menu.
  • Events: Promote events happening at your business to let more people know about them.
  • Hours Update: Updating your business hours will advise those who visit your business profile that the new hours are a recent update, so they’ll know the hours are current.

Google My Business is a valuable platform that does so much more than let you connect with customers. It allows you to share important information and updates and keep everyone informed while also readily appearing in Google search results. 

If you’d like to learn more about setting your Google My Business listing to get more customers, sign up to access our Google My Business guide. If you’re looking for help setting up or managing your Google My Business profile, book a free consultation and let’s chat!

 

Why An Active, Accurate Google My Business Listing Is So Important

Have you been reading our blog for some time? Then you know that having an accurate Google My Business listing is essential for driving web and foot traffic to your business, improving your SEO, and helping build your brand reputation through reviews and posts. But what happens when the system breaks and your listing on Google is no longer accurate?

Daniel Gavsie, owner of Aliyah Massage in Montreal, had the unpleasant experience of twice having his business location changed on his Google My Business listing. For reasons unbeknownst to Daniel, after almost two years at his current location, Google updated his street address from Jean-Talon Street West to Jean-Talon Street East – a 30-minute drive away.

“It’s crippling,” said Daniel, who first noticed the problem when a client was 10 minutes late to their appointment. After calling his client to check-in, Daniel discovered the client was lost and looking for the clinic at the wrong end of the street. The client didn’t make their appointment – and Daniel missed out on the business.

“Searches for information are higher this year,” said Vanessa Gingras, an industry expert. “Every time government regulations change, there is a spike in searches. Ultimately, these inaccuracies lead to lost revenue.”

Guard Your Revenue Drivers

During the pandemic, when small businesses are lucky to be open and operating, lost revenue is no small matter. And when clients are already exasperated with COVID and with trying to figure out if businesses are open or operating regular hours, inaccuracies like this can lead to lost business on a larger scale, too. These inaccuracies may include:

  • Loss of new business.
  • Loss of already scheduled appointments.
  • Loss of recurring business from clients upset with travelling to the wrong location.

So how can you get ahead of Google’s automation system, which determines if your information is accurate or not and, sometimes, makes changes without you knowing? Along with ensuring you are updating your business information regularly, having an active listing is crucial.

“Keep updating the listing even if there are no changes,” says Vanessa. “This tells Google you are an active business, which helps it value your business more than others.”

Because Google is a user-centric business directory, it will always prefer listings that it believes are active and up-to-date.

“It’s important for business owners to understand that having an ‘updated’ listing isn’t just about ensuring your hours are accurate. You have to be consistently updating your description, add photos, and so on, to stay relevant.” Doing so sends the right signals to Google, as their algorithms are always looking for business owners who are active and engaged. And why would they be if their listing was inaccurate? 

Agencies Connected To Google Can Help

That’s why, when you’re relying on Google to maintain your online business information, it’s crucial to stay on top of your listing and show Google you are both active and that your information is accurate. While it’s not a fool-proof system, as Daniel witnessed, it’s your best bet to ensure Google leaves you alone and doesn’t try to override the content you’ve created.

If you’re still unfortunate enough to have an issue with how Google interprets your business information, it’s good to associate yourself with an agency. Choosing the right agency is key because some oversee thousands of business listings and work closely with Google to help solve these types of problems. With an agency on the case, these types of issues get solved more quickly than if you’re attempting to navigate the waters yourself, as the agency will have more pull with Google. And, for small business owners, a quick resolution in these instances is everything.

“This error is on every level,” said Daniel. “It’s tough right now. We’re lucky even to be open.”

And Daniel is thankful this problem is now in his rearview mirror.

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If you have questions about how you can better manage your Google My Business listing to avoid this unfortunate situation, send us a message – we’re always happy to help.

How Your Car Dealership Can Take Advantage of Google My Business

If you’re looking for a way to get more foot traffic into your car dealership, look no further than Google My Business. Google My Business is a powerful tool that can help raise awareness, drive website visitors and ultimately increase foot traffic to your car dealership. The goal? To help you find new leads and increase sales.

What is Google My Business?

Not to be confused with Google+, Google My Business is one of several listing sites – and probably the internet’s most important. A listing site is a directory where your business can appear. When the listing is correctly set up and managed, the people who actively search for a car dealership near them will be able to quickly find your business. A proper set up in Google My Business makes it easier for potential buyers to discover you and:

  • call your car dealership
  • get directions
  • click through to your website to browse the inventory
  • or share your location with others.

Google My Business is often the first point of contact people have with your business. This makes the platform even more important than your website in some ways. Why? Because Google My Business can become an online hub for your business location. The platform will feature all of your pertinent business information, reviews, posts and updates, events, offers, products and photos.

Also, when you take advantage of all that Google My Business has to offer, Google will understand your car dealership more and be able to point even more qualified shoppers your way.

How Can Google My Business Help My Car Dealership?

No matter how established – or new! – your dealership and its online presence is, there is an opportunity to increase your visibility and the number of interactions potential customers take with your dealership.

Still unsure of how important it is to have your dealership listed on Google My Business? The eight key metrics we track will indicate improved awareness and increased interactions. The metrics we track will show numbers steadily increasing when your Google My Business listing is active and optimized. They are:

  • Total Views:Total number of times your Google My Business (GMB) listing is presented in a given month.
  • Total Actions:Total number of times people clicked through to call, map your dealership’s address, or visit your website from your GMB listing.
  • Action Rate:Total actions/total views. The action rate shows the percentage of people who acted on your business information to learn more about your dealership (for example, called your location).
  • Map Views: The number of times your local listing appeared in the Google maps results following a query.
  • Search Views:The number of times your local listing appeared in search results following a query.
  • Calls:The number of calls made to your dealership initiated from your local listing on desktop or mobile.
  • Directions:The number of times someone mapped your address from your local listing on desktop or mobile.
  • Website Visits:The number of times someone visited your website after clicking from your listing on desktop or mobile.

Of these eight, the two most important metrics we track for our clients are views and total actions. We recently worked with a local dealership with three locations (and therefore separate listings for all three). One of these was brand new, opening just before working with us. Take a look at the trend report below for those two metrics after working with us to optimize the listing at this location (i.e., manage information, reviews, and post to the listing twice weekly):

 

 

 

 

 

 

 

 

This car dealership had impressive, business-changing results with all three locations, not just their newest one. For one of the dealerships, our service helped improve views and actions by 88% and 61%, respectively, after ten months of working with us. Results like these represent a lot of new leads – and car sales!

What Happens If A Car Dealership Doesn’t Optimize Their Google My Business Listing?

Every error in your dealership’s information across the internet reduces your chances of appearing in results when potential customers search online.

Without having an active and optimized Google My Business listing, each day you miss out on:

  • Increased awareness of your business (eyes on your listing)
  • Additional awareness by appearing in Google Maps
  • Phone calls to your dealership
  • Website visits
  • Easy directions to your dealership for potential customers right from their current location (key for attracting those who are spending an afternoon browsing dealerships)

In addition, Google My Business helps validate your business, which has an impact on SEO, and makes your dealership more ‘findable’ overall.

Remember the days when you needed a plumber, and you went right to the Yellow Pages Book under P for ‘Plumber’? No plumber in town would intentionally not have their business listed there, and Google My Business is today’s digital version of the Yellow Pages. You can’t afford not to appear there when people are searching for your business.

Not using or not optimizing your Google My Business listing is a missed opportunity.

What You Get For Your Car Dealership When You Work With 10|20 Marketing

When you work with us, you get more than just a quick review to ensure your listing is set-up correctly. We will:

  • Claim business listings online
  • Manage how locations appear across the internet
  • Fix errors in listings that are costing businesses sales
  • List locations on new engines, review sites, social networks and maps
  • Improve search engine optimization
  • Monitor customer reviews and ratings
  • Drive more customers to your client’s locations

If you have questions about how your car dealership can start taking advantage of a Google My Business listing right away, and start seeing more foot traffic on site, send us a message and let’s chat. Want more info on the process and results you can expect as a car dealership? Write us and we’ll happily send you our case study.