How Do I Get My Business Name On Google Maps?

To bring more local traffic to your business, Google Maps is a powerful tool. Local customers use Google Maps to search for a specific kind of business. For example, a customer might search “coffee shop near me” or “hardware store near me.” So if you can get your business to show up on a local Google Maps search, you will see a lot more in-person traffic.

Now you may wonder, “how do I get my business name on Google Maps?” Let us help you! Here’s a step-by-step guide for getting your business name on Google Maps.

Add Your Business to Google Business Profile Manager

The first step to getting your business name on Google Maps is to make sure you claim your business location on Google Business Profile Manager, formerly Google My Business. If you haven’t already added or claimed your business with Google Business Profile Manager/My Business, you’ll need to do so. Fortunately, it’s a simple process with only a few steps.

Before starting, note that your business may already exist in Google’s business directory – you have to claim it. Locations that are newer or have recently changed locations will have to add their business to the directory manually.

Here are the steps for adding your business to Google Business Profile Manager (formerly Google My Business):

  • First, go to Google Business Profile.
  • Click on “Manage Now” in the top right corner.
  • Search your business name and address in the search box. If your business shows up, click on it. If not, manually add your business name.
  • Next, fill out the necessary business information that Google asks of you.
  • Select a “Category” that describes your business. This part is vital because it’s how Google will categorize your business for customer searches. So choose the category that’s most accurate from Google’s preset categories. (Later on, you’ll be able to add up to five more categories.)
  • Verify your business. Usually, Google will send you a postcard with a verification PIN. Though occasionally, companies have the option to receive a text or automated phone call with a PIN, which is much more convenient, so if you have the chance – do it.

Along with selecting the most relevant category, verifying your business is one of the most critical steps. Verification confirms the authenticity of your business information – making customers twice as likely to trust it.

Optimize Your Listing to Rank Better in Google Map Searches

Once you’ve verified your business, it’s time to start optimizing, which will help your business name show up better on Google Maps. Your business name will appear on Google Maps once you have a profile, but the more you optimize your listing, the more accurate it will be and the more it will show up for customers.

One of the best ways to optimize Google Maps is to add subcategories. Go to your profile and click on the info tab to add subcategories, fill out business hours and add other important information.

For more information on how to set up your Google Business Profile and further optimize it to rank better on Google Maps and Google search, check out this blog post!

And if you need extra help setting up, optimizing, or managing your listing, contact our team at 10|20 Marketing. Our team of digital marketing experts is ready to help your small business level up.

Contact us today for a free consultation.

How to Add or Delete Photos From A Google My Business Listing

Add or Delete Photos From A Google My Business Listing

A Google My Business listing is an excellent way to draw attention from your local area to your business. Setting up a Google My Business listing adds credibility to your business, allows customers to find your business online quickly, and provides a space where customers can learn more about your business.

One of the great features of this listing platform is photos. You can add images to your Google My Business listing to give customers a better sense of your business, what your company sells, and more. Customers can also upload photos they’ve taken while visiting your business.

Knowing how to manage the photos on your listing is essential for maintaining your business’s online credibility. This post will cover how to add or delete photos from a Google My Business listing!

Adding Photos to Your Google My Business Listing

When setting up your Google My Business listing, you’ll want to ensure you’ve added all the necessary business information. Once you’ve done so, you can start adding photos to personalize the listing.

First, it’s important to note that you can add several different types of images to your listing. These include a logo, a cover photo, and business photos. First, we’re going to explain how to upload business photos.

Business photos are any photos uploaded to give more information on your business. Examples of business-specific photos include:

  • Exterior photos
  • Interior photos
  • Product photos
  • Photos at work
  • Food and drink photos
  • Team photos

And any other photos relevant to your specific business.

Once you’ve decided which photos you want to add to your listing, you’ll need to ensure that it follows Google’s content policy and isn’t on their list of prohibited or restricted content. Examples of prohibited content include deceptive content, mature content, dangerous or illegal content, off-topic content, and a few more categories. You can view Google’s complete list of prohibited content here.

Other Google photo eligibility requirements include:

  • Format: JPG or PNG
  • Size: Between 10 KB and 5 MB
  • Minimum resolution: 250 px tall, 250 px wide
  • Good quality with no excessive alterations or heavy filters

Once you’ve established that your content meets Google’s eligibility, you can begin the upload process. Here are the steps on how to add a photo to your Google listing:

  • Go to your Google My Business Profile
  • Select Promote, then photo
  • Select and add your photo

Once uploaded, the photos will appear on your listing immediately.

Deleting a Photo from Your Google Business Listing

If you’ve accidentally uploaded a photo, have an outdated photo on your website, or have an image that no longer accurately depicts your business, you can quickly delete a photo.

Remember that you can only delete photos your business has uploaded. However, since customers can also upload images to the listing, if you find a picture uploaded by a customer that inaccurately represents your business, violates Google policy, or infringes the law, you can flag that photo for removal. To do so, click on the picture, go to the buttons on the top right, and click the flag icon that says, “Report a problem.” Here you’ll be able to request the removal of the photo.

If you want to immediately delete a photo uploaded by your business, follow these steps:

  • Go to your Google My Business Profile
  • Select your photos, then “by owner”
  • Select the photo you want to delete
  • Click the trash icon on the top right and confirm the removal
Want Extra Help with Your Google My Business Listing?

We hope this article helped you understand how to add or delete photos from a Google My Business listing. Our marketing experts at 10|20 Marketing know a thing or two about helping small businesses attract more business through digital techniques. We’re ready to help you bring your digital marketing game to the next level with our Google My Business listing management services. For more information on what we can do for your business, contact us for a free consultation!

What Is A Google My Business Optimization Service?

Are you looking for a Google My Business Optimization Service? Allow us to explain!

Better Optimization = More Business

Why is optimizing your Google Business Profile so important? Because the better you optimize your listing for Google Search and Maps, the more you generate phone calls and traffic to your website and physical location.

But before we discuss your Google Business profile specifically, let’s discuss the dozens of other business directories that directly impact how Google sees your business. 

Each of these other directories plays a significant role in helping Google understand your business – and ultimately trust the information they have in your Google Business Profile.

How so? Because Google crawls the web! And when they find that information, they compare it to the details they have about your location. 

The more consistency they find online about your business – down to the formatting of your address and phone number – the more they will trust your Google Profile. And the more trust you build, the more likely Google will push people to call you, visit your website or deliver foot traffic to your location.

A Google My Business Optimization Service Includes Other Directories For Good Reason

The directories, listings, maps, and social networks we’ll set up for you all work together to give you better SEO – search engine optimization. So it’s essential to make sure your business information is consistent and error-free on these channels!

Directory: A website or printed listing of information that lists businesses within niche-based categories. 

Business listing: An online summary of essential information for your business that is a powerful tool to help customers find you online.

Search Engine Optimization (SEO): The process of maximizing the number of visitors to your website by ensuring that the site appears high on the list of results returned by a search engine.

In other words, using a Google Business Profile is not enough – your business needs to be all over the web in as many places as possible. Once that happens, Google will give more love to your business.               

Where A Google My Business Optimization Service Provider Comes In

The problem is that if you are responsible for updating all these directories, it takes approximately 40 hours each time – placing an unreasonable burden on you, especially if you run a small local business. 

That’s where a listings management provider like us comes in. We provide a single-source solution to update all directories at once. So whether you have edits to make or not, our platform ensures that your listings never go stale!

All we need to get you started is your essential business information – name, address, phone number, and business hours. Only the information that people need most to find your business. 

Once onboard, we’ll work with you to improve your profile and guide you through optimizations that will turn your listing into a business-generation machine. 

And the best part? Once we get your program up and running, you don’t need to do a thing. Leave everything to us. We’ll optimize your business profiles online while you keep your business running smoothly – just like you always do!

And the relationships we have with the directory providers, including Google, can help you solve any issues that may arise due to technical error, misinformation, or just plain silliness that you don’t have control over.

Measuring Results of Your Google My Business Optimization Service

How will you know that our service works? Easy! We’ll share reports with you that show your results every quarter. Our clients start seeing results within two to four months – results they couldn’t ever get on their own. We’ve even created a Step-By-Step Guide To Getting Started on Google My Business to help you get started!

So reach out to us now and get your program started right away. We’ll walk you through everything and present you with our different starter packages. We’re sure you’ll find one you’re comfortable with to supercharge your business immediately!

 

How Pointy From Google Can Impact Sales From Google Search

Retailers of every size can benefit from using Pointy. Pointy is a feature from Google that showcases your in-store products directly on Google’s search engine. Find out how this feature can help your business and your customers, as well as how to set up Pointy.

What is Pointy from Google?

Pointy from Google is a great way to turn online searchers into in-store shoppers. This feature connects products your business has available in-store to your Google My Business Listing. When someone searches your location via Google, the products you’ve added with Pointy will appear next to your listing to let customers know that you have this product in stock.

In addition to showing live inventory, Pointy, in collaboration with Google My Business, also gives customers info on stock status, opening hours, contact details, and store location. It’s convenient for your customers and helps drive traffic for your business!

Benefits of Pointy 

With Pointy, it’s easier than ever to connect with local customers. Here are six ways that Pointy from Google can benefit your business:

  1. Attract customers to your store

    The number one benefit of Pointy is that it will bring in more customers! The following three benefits are perfect examples of how Pointy helps do this. 

  2. Increase your store’s visibility

    Using Pointy for your business helps you rank better in Google search results. And when you also have your products visible, customers can get a better idea of what you sell in-store, increasing the likelihood that they’ll visit your store. With 64% of consumers buying products they need in-store, it’s an excellent way to target that significant majority of in-person shoppers. 

  3. Target the high-intent searchers

    Some leads are more valuable than others. And when it comes to searchers online, the most vital leads are those with a high intent to buy. Your products will likely be shown to people searching “[product name] near me.” Those searchers are more likely to go out and purchase the product, meaning that you’re creating the most valuable leads with Pointy.

  4. Showcase your inventory to customers

    Pointy makes it easy to show customers what you carry in your store. And according to a Google survey, 72% of shoppers say they’re more likely to shop at stores that show them if a product is in stock. So it’s beneficial for your business’ traffic, and it’s more convenient for customers. And customers love convenience – which means they’re more likely to develop loyalty to your business in the process!

  5. Optimize your online presence

    Pointy makes it easy for you to create a credible online presence. While Google My Business is excellent for helping your business rank better and increasing credibility among customers, used hand in hand with Pointy, your online presence is incredible. 

  6. Get better insights

    With Pointy’s retailer dashboard, you can see how many of your products appear on Google and how many people found your products. You can also see how they found the product, your business’ top-performing products, and how well ads perform. This information allows you to evaluate and optimize your Pointy listings to help your marketing strategy reach its full potential. 

Boost Your Sales with Pointy

It’s clear from the above benefits that Pointy helps increase your business’ online website and generate high-impact leads to bring in more foot traffic. And when you have more foot traffic – you have more sales! So, this solution is a great way to increase sales for your business – not just now but in the long run. So, to positively impact sales, consider adding Pointy to your business’ Google marketing strategy. 

Get Started with Pointy from Google Today!

You’re not alone if you think Pointy from Google may be the right solution for your retail business. Retailers everywhere are choosing to incorporate Pointy into their digital marketing strategy. It’s efficient, easy to use, and super beneficial for bringing in foot traffic and increasing sales!

Intent-Based Traffic vs. Search-Based

When attracting traffic to your business’ website, some search traffic holds more value than others. There’s a big difference between search-based traffic and intent-based traffic. Knowing the difference and how to attract one over the other will help you generate more substantial leads. Let’s get into it!

What’s the difference between intent-based traffic and search-based traffic?
Intent-based traffic

Search-based and intent-based searches will bring two completely different types of traffic to your website. When drawing traffic to your website, you want to focus on bringing in intent-based traffic. Intent-based traffic is full of solid leads – a.k.a. people ready to make a purchase. Essentially, this kind of traffic has the buyer’s intent.

To better understand intent-based traffic, let’s use shoes as an example. When someone searches “shoe stores near me,” – there’s an excellent chance they want to shop for shoes. So, when they find a shoe store’s listing, they’ll head to the shop to get shoes! It’s a quick process that could result in an instant purchase.

Search-based traffic

On the other hand, we have search-based traffic, which is interest-based. 

Let’s use shoes as an example again. Someone that loves shoes will likely search for shoe and fashion content. A savvy shoe store marketer can use this information to create ads that’ll entice this person to order shoes from them. 

While this kind of traffic holds some value – it doesn’t provide that instant conversion that intent-based traffic does. Because while the search-based people may take notice of your shoe content, they might not need shoes right that second. Whereas intent-based traffic probably needs shoes at that very moment, you’re more likely to convert this kind of traffic.

Understanding this key traffic difference will allow you to leverage your business listing better. Having a listing strategy that attracts those high–intent people will help you convert those searches into purchases – and grow your business much faster.

Attracting the correct traffic with an intent-based strategy

So, how do you attract traffic that’s ready to buy over traffic that’s simply interested? The magic is in the keywords. Keyword intent is critical in differentiating people searching just to search from people searching to buy.

When it comes to keyword intent, there are high-intent and low-intent keywords. Low-intent keywords are going to bring in that search-based, interest-only traffic. These keywords are usually informational or navigational. They often help people get answers to specific information or help them find a particular site. Low-intent keywords could include “how, why, or what” and are often a part of a long-tail informational search phrase. While these low-intent keywords can bring traffic to your website, it’s probably not traffic that’s ready to convert.

What you want are high-intent keywords. These keywords are commercial or transactional—for example, people who are getting ready to buy or are ready to buy use high-intent keywords.

The two main types of high-intent keywords are “buy now” keywords and “product” keywords. Some “buy now” keywords are:

  • “Buy”
  • “Discount”
  • “Coupon”
  • “Deals”
  • “Free Shipping.”

“Product” keywords are also extremely valuable. Here are a few examples:

  • Brand-names
  • Specific Produce
  • Product Categories (women’s sneakers, winter jackets, touch-screen laptops)
  • “Cheap”
  • “Top”
  • “Best”

For local traffic, high-intent keywords may consist of:

  • “Near me”
  • Name of town, city, area

Be sure to keep these keywords in mind when you’re coming up with an SEO keyword strategy. Learning to incorporate high-intent keywords into your business listing will help you bring in traffic that is ready to convert!

Bring in intent-based traffic

Targeting intent-based web traffic is a marketing strategy that’ll help you bring in more solid, sustainable leads. Feel free to reach out if you need extra help drawing in the right traffic. Our team of experienced digital marketers specializes in bringing in traffic with buyers’ intent. So if you’re ready to grow your business, contact us today for a free consultation!

How Building A Wall of Social Proof Can Convert Shoppers

Social proof is a powerful digital marketing tool you can use to attract and convert shoppers. Social influence can hugely impact our everyday lives, so why would it be any different online? Think of it this way – when you’re trying to decide which outfit you should wear to someone’s wedding, you’ll likely turn to a friend, family member, or partner for suggestions or reassurance. The same goes for when we’re searching for something online.

If someone is visiting a new town and looking for somewhere to eat or searching for good plumbing service in their area, they’ll likely look to others for an answer. While this could be the people in their everyday life, an even better source of social confirmation can be the internet. Social proof, such as Google reviews for a business, could make or break a decision for a consumer.

If you want to attract more consumers to your business, it’s crucial that you have a good wall of social proof. 

What does it mean to get social proof for your business?

Getting social proof for your business creates a positive reputation for your business online. Social proof can come from online reviews, internet influencer suggestions or user-generated content that supports a business. 

These forms of social proof are essential “word of mouth” suggestions via the internet. Having positive social proof can significantly benefit your business.

How does “social proof” help build conversions?

So how exactly does this social proof help convert shoppers? Well, just as someone would likely consider the suggestions from their peers about what colour to wear to the wedding, they’ll also consider the opinions of others when choosing where to do business.

If your business has no social proof, there is nothing to convince consumers that they should choose your company over another. A good review from a customer could make all the difference in converting someone to your business. As humans, we are social creatures and often need validation or reassurance from others to convince us that we’re making the right decision. We usually trust what others have to say, and we consider their social suggestions. So when it comes to choosing a business online, most people will look for that social reassurance from other customers that they’re making the right decision.

Building this wall of social proof will help assure potential customers that they are making the right decision. 

Getting Social Proof for your business

One of the most effective ways to get a solid wall of social proof is to have positive online reviews from your customers. For example, 98% of customers read reviews for local businesses. So if you don’t have a wall of online reviews, you could miss out on many potential customers. 

And the best way to get online reviews is via your Google My Business Listing. If you don’t already have a Google My Business listing, check out our step-by-step guide on how to set one up here

Once you have a business listing on Google, you can start creating social proof with your customers. To generate more online reviews among customers, staying up to date with your Google My Business listing is essential. Please keep track of your Google reviews, and be sure to respond to all of them. Responding to online reviews makes your customers feel appreciated and lets people know that you pay attention. In addition, if you thank each customer that leaves a review, you’ll likely start receiving more.

A great way to generate new online reviews with Google My Business is by providing customers with a link to leave a Google Review. You can send a follow-up email to customers after they visit you. You can also have the link on your website or social media pages so that customers that visit you online and love your business can quickly leave a review!

Check out this blog for a more in-depth look at creating a word-of-mouth effect with Google Reviews. 

Creating the Wall of Social Proof

Now that you have all these online reviews, how should you use them? Start by taking screen captures of your positive reviews and save the images in a folder. Doing so will give you content to share online. You can then create posts for social media – think Facebook, Instagram, Twitter, LinkedIn, TikTok. You get the idea. 

Sharing visuals of these online reviews are an easy way to spread positive news about your business, moving them from one network to another. Doing so increases exposure and builds momentum for the positivity generated about your business. It’s a win-win situation for you, potential customers and your business! 

Need help creating getting online reviews?

Social proof is an excellent (and inexpensive) way to promote your business online. Though we understand that when running a small business, it may be difficult to keep up with promoting your online reviews That’s why we’re here if you need us!

10|20 Marketing is a dedicated team of experienced digital marketing specialists. We’re experts in digital marketing for both small and big businesses! And we can help you build a strong wall of social proof so that you can convert more customers. 

Reach out today for a free consultation!

Introducing A Little Marketing, Our New Podcast

10|20 Marketing, in collaboration with Blue Whale Communications in Kelowna, BC, is excited to introduce our new podcast, which we’re calling “A Little Marketing. Small Moves with Big Impact.”

The podcast, hosted by Nikki Gillingham from Blue Whale Communications and Mark Goren at 10|20 Marketing, is designed to provide a little extra marketing support to small businesses. Our passion is using our marketing expertise to make a big difference for small businesses, and that’s what we aim to do with this podcast.

Our Concept For A Little Marketing Is Simple

In each episode, Nikki and Mark introduce simple topics that will help small business owners significantly impact their local market. From tips and tricks to current industry trends, it aims to give marketing insight to small business owners. Because, after all, a little marketing can go a long way!

In our first episode, we discuss Instagram. Instagram has recently made many updates to its app and algorithm. This episode looks at what those changes mean for small business owners.

Episode 1: Instagram Algorithm

Earlier this spring, Instagram reintroduced the chronological feed. When the app was reasonably new, Instagram displayed its feed chronologically. So each time you refreshed the app, you’d first see the most recent posts from people you follow. As the app grew and more users joined, Instagram introduced an algorithm that predicted which content a user might want to see. In addition, the algorithm began introducing users to content they weren’t following. Doing so is similar to other social media algorithms, like Facebook and Twitter.

Recently though, Instagram has reintroduced the option for a chronological feed. They’ve also introduced a “Favorites” feature that allows users to see their favourite accounts. So how does this impact businesses?

In a recent poll by Nikki, she found that only two of her followers who answered used the new chronological/favourites feature. While that may come as a big surprise, it should also be a relief. Instagram is continuously adding updates to its app, but this doesn’t mean how people use it will change overnight. When an update like this comes, you don’t have to worry about changing your business’ social media strategy to work with the app’s update. Like always, however, putting out engaging content will be much more important than rushing to keep up with Instagram’s constant algorithm changes.

For a deeper dive into this topic, be sure to listen to our first episode here.

Subscribe to A Little Marketing on YouTube too. And be sure to check back next week for a brand new episode!

Feedspot names us to list of Top 20 Canadian Small Business Blogs!

Earlier this week, I was sitting at my desk with this email arrived from Feedspot:

Subject: 10|20 Marketing featured in Feedspot Top 45 Canadian Small Business Blogs

Hi Mark,

My name is Anuj Agarwal. I’m the Founder of Feedspot.

I would like to personally congratulate you as your blog 10|20 Marketing has been selected by our panel as one of the Top 45 Canadian Small Business Blogs on the web.

I personally give you a high-five and want to thank you for your contribution to this world. Our list is the most comprehensive list of Top 45 Canadian Small Business Blogs on the internet, and I’m honoured to have you as part of this!

Please let me know.

Best,

Anuj

How exciting is that? When we clicked through to the list, it turned out that our blog was 19th in this top 45, up there with Salesforce’s small business blog, and ahead of even Sage Accounting and Staples Canada’s blog. Quite the company we keep!

Feedspot bills itself as the “Internet’s Largest Human Curated Database of Bloggers and Podcasts.” They claim that their Media Contact Database can provide marketers with access to 250k active Bloggers, Podcasters and YouTubers in 1500 niche categories. Buying lists allows in your niche allows businesses to “you can focus on running your campaign.”

Pricing generally runs to USD$1 per lead, with custom pricing available for lists of 300+ influencers. 

When we asked Anuj to elaborate on what the criteria are for making this list, he replied:

The Feedspot editorial team extensively searched on Google, and social media websites to find the best Canadian Small Business Blogs and ranked them based on several factors:

    1. Blog content quality
    2. Post consistency
    3. Age of the blog
    4. The average number of shares on social sites for your blog posts
    5. Traffic to your blog and more.

And if you keep posting quality content regularly and get more shares on social sites, your rank will improve with time for sure.

It’s a challenge we accept and take head-on. Just look at our recent series for Small Business Owners. Or our discussion about the importance of dashboarding marketing results. And we have other series planned as well. So look for us to scale to the summit of this list over time! 

Thank you, Anuj and Feedspot, for finding us and welcoming our blog to your list. It’s greatly appreciated!

 

Why Your Business Needs to Start Using Google Data Studio Now (And How to Get Started)

Living in a data-driven culture is a fantastic thing because it allows business owners to predict trends, improve decision-making, solve problems, and more. As a small business owner, it’s essential that you take advantage of data to track and analyze your marketing results—this is the key to growing your business. And in our opinion, the best tool for small business owners to use for reporting is Google Data Studio. 

There are plenty of platforms on the market that allow small business owners to gather and access data. But having and accessing data means nothing if you can’t visualize it and adequately analyze it. Visualizing and understanding your small business’s marketing data is a powerful way to discover what is working for your business

So, where do you begin?

Luckily there are helpful resources referred to as marketing dashboards. Marketing dashboards concisely collect and give a visual representation of data. This data is easy to understand and analyze. 

There are tons of marketing dashboard resources available. However, our digital marketing experts recommend Google Data Studio because it’s a free, informative, and easy visual analysis of your marketing results. It can also plug into several different types of databases. 

So, if you’re ready to elevate your business’ marketing with Google Data Studio, let us tell you a little more about how it works and why you need it for your digital marketing strategy. 

What is Google Data Studio?

Google Data Studio is a free tool that allows you to unlock the power of your business’ data. The data visualization tool takes raw data and turns it into a visualizable report. Easily keep track of your marketing results to understand which efforts are working or not via fully customizable dashboards and reports.

Google Data Studio’s reporting goes beyond the data reporting of Google Analytics. Google Data Studio is powerful because of its variety, customization options, live data, data sources and interactive controls. You can also easily filter through data, only seeing what’s necessary. Additionally, it gives you an easy way to visualize all of your data—something other data analytics platforms can’t do. Being able to visualize your data makes analysis much more uncomplicated.

Easy to read data is just one of the fantastic benefits of Google Data Studio. But why is this data so important? What can you do with it? Let’s find out.

Importance of Data Analysis

Google Data Studio is a powerful tool with excellent data analysis features, but we’ll talk more about that later. First, let’s go over why data analysis is essential for small businesses.

Analyzing the data from your business’ marketing efforts gives purpose to that marketing. There is no meaning behind digital marketing without data analysis because data analysis allows you to optimize your marketing efforts.

First of all, data can help you make better decisions all across the board. Data allows you to visualize the performance of marketing actions with data reporting. Analyzing the performance of a campaign, product, or other initiatives will enable you to make better marketing decisions in the future. 

With data analysis, you’ll also be able to serve your customer better because data can predict consumer trends and buying patterns. If you know what your customer wants, you can better serve them while increasing revenue.

Additionally, you can determine your marketing efforts’ Return on Investment (ROI) with data analysis. Knowing what is and isn’t working will help you make better decisions in the future. 

How Google Data Studio Can Help Your Business

At first glance, Google Data Studio may seem like any other data reporting tool, but that’s not true. Its unique features and visualizable reporting make it a beneficial platform for businesses. In addition, Google Data Studio’s easy-to-use features can help you better optimize your marketing tactics. Here are six ways Google Data Studio can help your business.

Saves Time

One of the most significant benefits of Google Data Studio is its time-saving capability. With this data platform, you’ll no longer have to pull through several reports to get the data you need. Instead, easily access and view all of your data in one concise spot. Best of all, the visualized and interactive reports help you analyze the data quicker. The eye-catching visualized reporting will save your business valuable time.

Customizable Reports

The ability to customize reports is just another feature that makes analysis of the data simpler. In addition, you’ll better grasp what is and isn’t working via the data reports with customizable reports.

Here are a few of the things you can customize:

  • Page layout
  • Text
  • Graphs
  • Metrics
  • Style elements
Real-Time Data

What makes Google Data Studio so powerful is its ability to give you real-time, live data. Live data helps you save time, but it also gives you the unique opportunity to make prompt adjustments as needed. For example, did the data show you that something isn’t working today? Then, quickly change your marketing tactics to improve your results!

Easy Connection to Multiple Data Sources

Make the most out of your data collection with an easy connection to multiple data sources. A good marketing tactic is to leverage numerous strategies and tools. By blending data from other platforms, this is possible. Easily access different data sources, such as Google Ads, Google Analytics, Google Search Console, Sheets, and even internal databases, and view it all in a single marketing dashboard. 

Data Filtering

Filter the data in your reports to better understand your marketing results. 

Some of the things you can filter include:

  • Date range
  • Account
  • Campaign
  • Location
  • And more!
Calculated Fields

Creating your formulas helps to understand your marketing results better. For example, easily calculate essential data, such as cost-per-conversion, by creating a calculated field in Data Studio.

Google Data Studio can calculate things such as:

  • Basic math (add, subtract, multiply, divide)
  • Functions (more complex equations and statistical operations)
  • CASE statements (if/then/else logic)
Get Started with Google Data Studio

If you’re ready to grow your business and improve your digital marketing efforts, it’s time to get started with Google Data Studio. And 10|20 Marketing can help!

10|20 Marketing uses Google Data Studio to give our clients the best possible data reporting and analysis. Our professional and experienced team of digital marketers helps businesses get results—and Google Data Studio is just one of the many ways we can do that.

Our experts specialize in all things digital marketing—including Google Data Studio. We know the ins and outs of it all to bring you a great ROI.

Contact us for a free consultation if you’re ready to grow your business! We specialize in working with small businesses to implement digital marketing strategies that will bring significant results. 

Five Reasons Why You Need a Marketing Dashboard (And How to Get One)

If your business doesn’t already have a marketing dashboard, you’re missing out on critical insights that will help grow your business. A dashboard is a tool that gives insights into how your product, campaign or business is performing. Understanding how a marketing dashboard works and why having one is so important will help you strengthen your business’ performance and success.  

Understanding Marketing Dashboards

A dashboard is a visual representation of essential data crucial to your marketing strategy. The graphical reporting tool gives real-time insight into various marketing analytics, data points and metrics. In addition, the dashboard displays these insights in a quick and easy-to-read manner—so you no longer have to worry about shuffling through confusing and time-consuming spreadsheets.

You can choose how often you want to run reports with a marketing dashboard. You have complete control with a marketing dashboard, whether you want hourly, daily, weekly or monthly reports.

Dashboards allow you to set up so that you only see the metrics you need to see. The dashboard will give an easy-to-understand visual representation of compiled data and trends via charts or graphs. 

Metrics tracked in a marketing dashboard may include:

  • Overall traffic 
  • Website visits
  • Leads and conversion rates
  • Return on marketing investments
  • Purchase funnels
  • KPIs
  • Goal Completion Rates
  • Social media metrics
  • And so many more

Benefits of Marketing Dashboards

The benefits of having a marketing dashboard go beyond just having an easy way to read data and metrics. Here are five critical reasons you need a dashboard to grow your business. 

  1. Sales and Revenue Forecasting

    A dashboard gives better insight into your customer’s buying patterns. This insight allows you to plan and predict goals with consumer data accurately. You can also measure your sales goals in real-time, and with this essential data, you can adjust any sales or marketing strategies as needed.

  2. Save Time

    The real-time data that a dashboard offers will save you precious time. You’ll no longer have to spend valuable time compiling data into different spreadsheets because you’ll now have a centralized platform. With a marketing dashboard, you can access relevant data in record time.

  3. More Control Over Inventory

    A marketing dashboard makes inventory management simpler, as it allows you to gauge your stock levels in real-time. You’ll understand what’s selling and how to allocate resources where they’re needed. 

  4. Real-time Customer Information

    Increase customer satisfaction, customer retention and loyalty with a dashboard. Through the power of analytics, you can better learn about customer purchasing behaviours and patterns. Doing so allows you to focus on specific marketing demographics. 

  5. Actionable Insights

    With a marketing dashboard, you can better monitor and measure business performance. With easy-to-monitor data, you can act on the data in real-time to improve your website, product, campaign, advertising campaigns, and more. Taking immediate action on your data will allow you to get ahead of the curve and grow your business faster. 

How to Get a Marketing Dashboard

A dashboard can help your business and team save time and money in just a matter of minutes. One of the most popular and easy-to-use marketing dashboards available is Google Data Studio. Google Data Studio is an easy-to-use platform with valuable marketing insights.

With so many valuable benefits, getting Google Data Studio—or any dashboard—for your business should be a no-brainer! So how do you set up a marketing dashboard? We can help!

10|20 Marketing provides clients with easy to view insights—via Google Data Studio. Our professional and experienced team of digital marketers helps businesses get accurate marketing results—and a marketing dashboard is just one of the many ways we can do that.

Contact us for a free consultation if you’re ready to grow your business. We work with big and small businesses to strategize digital marketing campaigns and techniques that will bring significant results. Contact us today to set up a marketing dashboard and take your business to the next level.