All About Local Listings Management with Devin Thomas of Uberall

Is your business taking advantage of local listings and the power of a platform like Uberall?

Having a proper local listings management strategy is a little thing that can go a very long way for local business owners. And the potential for such a strategy to make a significant impact is real.

Why? Because local listings sit at the core of a small business’s visibility and can genuinely be one of the most powerful marketing tools when used thoughtfully.

So what exactly is a local listing?

A local listing is a directory where your business can appear. Some of these platforms are well-known and popular, such as Google Business Profile (in other words, Google Maps and Search), Bing, Facebook and Apple Maps. Customers can easily access your business name, address, phone number, photos, social links and other important information when your listing appears in search results.

In a recent episode of A Little Marketing, we spoke with Local Listings expert Devin Thomas. Devin shared his insights into all things local listings, including Google Business Profile Manager (formerly Google My Business), and how innovative software tools can help small business owners efficiently manage their listings.

Our chat with Devin revealed how impactful local listing management is for small businesses. Here’s what he had to say:

Devin Thomas of Uberall discusses the importance of using a local listing management platform.  

The Importance of Local Listings Management

“More than half of searches, in general, are local,” says Devin. “This means that when someone is typing something into the search engine on Google or another search platform, they’re looking for something locally. So local listings are your key to ensuring that you appear in those searches.” Devin says your business visibility increases by 60% when registered with local listing directories.

Essentially, it’s all about consistency. “The more you’re there, it builds that psychological familiarity,” says Devin. “Customers trust consistency. You’re present on apps, maps, social media platforms, and many other online directories when you manage your local listings. So not only are you raising your business’ visibility by being present on these local listing platforms, you’re building up a consistent image for your customers.”

Another critical benefit of local listings: “It generates free and organic traffic to your website.”

Lastly, managing your local listings allows you to create an accurate brand image. If you’re not managing your local listing, your business might still be listed online on different directories but not with correct or accurate information. That’s why it’s crucial to verify your profile and manage your listing to control the narrative of how your business appears in searches.

So how can you manage your business’ local listings properly? Devin gives us an answer: Uberall.

Local Listings Management with Uberall

Uberall is a fantastic tool for local listing management. “There’s an importance of being visible across the board unilaterally; that’s where Uberall comes in,” says Devin, “[Uberall] makes sure that you’re present consistently.”

When you manage your local listings with Uberall, Uberall does the work for you. Have your business information changed, such as hours, address and other little details? Enter them into Uberall’s platform, and all changes get syndicated to all of the directories in your plan. That way, when a customer searches for you on 40-plus business directories, your hours are presented consistently across all of them. Because let’s be honest, there is nothing more frustrating than inaccurate business hours online!

Google Business Optimization

Getting the most out of your local listings is about building consistency across the board. If you want to get the most out of your local listings as a marketing tactic, the best thing you can do as a small business owner is to optimize your Google Business Listing. So why is Google Business optimization so important? “It’s important to stay engaged – an effortless but vital way to impact search rankings and build trust with Google positively,” says Devin.

So how can you do this? Devin says that constantly updating your profile on Google is critical. Add photos, update social links, create Google posts –  anything you can do to boost your engagement. Keep adding new content, and keep engaging with your customers via reviews. Your business’ visibility will thank you.

Local Listings Management Resources

Need help setting up and managing your local listings? Optimize your Google Business Listing with a directory strategy that delivers customers, managed and optimized by our experts. Click here for a 2-month free trial!

Already have your listings set up and curious to know how your local listings compare. Get your free local listings health report here!

For more free information on local listing management and all that it can do for your small business, listen to our episode with Devin here on YouTube!

How Much Should a Small Business Marketing Budget Be?

It’s no secret that your small business needs to invest in marketing strategies to keep up with the competition, generate leads and raise brand awareness. There are different routes your business can take with a marketing strategy, whether that be social media marketing, email marketing, search-based marketing, billboards, magazine ads or one of many other marketing strategies. But before you start with all these strategies, your business needs to answer an important question: How much should your small business marketing budget be?

Creating a small business budget for marketing is an essential first step to successfully growing your small business. However, you shouldn’t blindly throw money into a marketing campaign and hope it works. Your business needs to have a strategy. A plan will make developing an appropriate marketing budget for your business easier.

So how can you get started creating a budget for marketing that aligns with a good marketing strategy for your business? There are a few elements to consider, but these tips will help you get started:

Research Your Industry

A good rule of thumb for determining what to spend on your small business marketing budget is to look at what others in your industry are doing.

A BDC 2019 survey of Canadian businesses found that “Canadian small business marketing costs average just over $30,000 a year, while those with 20 to 49 employees spend twice that amount. Companies with 50 or more employees tend to have marketing budgets above $100,000.”

It’s important to understand that the BDC survey isn’t saying what your business should spend; this is just an average across Canadian companies. Research what other businesses in your specific industry are spending to gauge what an appropriate marketing budget would be for your small business.

Follow the Percentage of Revenue Rule of Thumb

Another way to scope what your small business marketing budget should be is through the percentage of revenue rule of thumb. A common practice across B2B companies is that you should consider spending 2% to 5% of revenue on marketing. However, for B2C companies, the percentage of revenue spent on marketing is typically between 5% and 10%. And 20-25% may be more reasonable for young companies just starting.

Your business should increase or decrease this percentage depending on your strategy and ROI.

Create a Strategy-Centric Budget

Having a good marketing strategy in place will help you avoid blindly throwing your budget away on marketing efforts that may or may not be effective. These four tips for setting up a marketing strategy can help create a more thoughtful marketing budget.

  1. Start Small. If this is your first marketing effort, there’s no need to go all out. Stay away from the five-figure television or radio ads before and concentrate on building a manageable marketing strategy that works. Digital marketing is a great place to start. Digital marketing is known for having a high ROI and works as both an excellent long-term and short-term strategy.
  2. Set goals. What is your objective with your marketing efforts? For example, do you want to generate leads, convert leads, increase total sales, or drive more in-person traffic? Establishing clear goals will allow you to determine how much of your campaign to dedicate to a specific effort. From here, you can measure your goals and see how your strategy performs to determine if you should increase or decrease your money spent on that specific marketing effort.
  3. Track results. Track. Track. Track. Tracking results is the only way to see if you’re spending the right amount on marketing.
  4. Adjust Your Budget as Needed. If something is working, and bringing a high ROI, dedicate more of your budget to that specific marketing strategy. Feel free to adjust your budget as you learn more about what’s working or not.
Create a Strong Strategy for Your Budget

The number one driving factor behind your small business marketing budget should be a strategy that works. Need help gauging what you should be spending on marketing based on your business’ marketing goals? Contact one of our digital marketing experts today for a free marketing consultation!

Why Email Marketing Is Important For Small Businesses

As a small business owner, you’re probably always looking for ways to connect with your audience. Building connection and trust with your audience are vital for businesses – specifically small businesses – because it builds brand loyalty. Email marketing is a great way to do this, and it’s something every small business should utilize in its marketing strategy!

We know that search marketing, social media marketing, content marketing and other popular digital marketing strategies are excellent tools for small businesses. But one of the oldest forms of digital marketing is email marketing. Businesses everywhere have used email for decades – for a good reason – because it works!

If you want a direct way to connect with your audience, raise brand awareness and educate your audience on your business’ upcoming events, offers and more, email marketing will be your small business’s best friend.

So how can small businesses get started with email marketing and use it to make an impact?

In our recent episode of A Little Marketing, we spoke with guest expert Erin Cafferty on the ins and outs of email marketing for small businesses.

In this episode, “Nurturing Your Audience with Email Marketing,” Erin discusses how small businesses can use email marketing to impact their audience.

Email marketing expert Erin Cafferty discusses best practices and how to get started.

Know Your Audience

You’ll need a contact list when you start an email marketing strategy for your small business. Having this list is the first step to identifying your audience. Depending on your industry, there are a few different ways you can build up this list. For example, if you have in-person customers who shop at your store, you can ask for their email when they make a purchase. Or you can allow customers to opt-in to emails when they visit your website. If you’re trying to convert, another approach you could take is offering a free trial and getting the lead’s email that way.

However you build your email contact list, know who the audience is on the receiving end of the email. Your email marketing strategy approach should differ depending on who your audience is.

“You must know where your audience is in the buying process,” Erin says.

Knowing who is on the other end of your email and where they are in the buying process will be the difference between sending newsletter-style emails and sales emails. If you want to nurture that connection and relationship with your audience, then newsletters or educational content are the way to go. On the other hand, if you’re trying to convert, then sales emails are the better route.

Erin says, “If your audience reads newsletters, that’s the place to be. If your audience is swiping delete on sales emails, that’s not the place to be. It’s important to understand the intricacies of what your audience is doing daily.” If you need clarification on what your audience wants from an email, then an email analytic tool can help you figure this out.

Make Connections and Build Relationships

Email marketing is powerful because it’s a direct way to nurture your relationship with your audience. When you send a customer or lead an email, you’re building upon your relationship while educating them on who your business is and what your business can do for them.

“Connection is my main goal . . . people have to feel a connection to the brand itself before they consider buying anything from you,” Erin says.

Use Email to Stand Out

Since an email goes directly to your intended audience, it’s a great chance to get your message across. But to get your audience to pay attention, you need to stand out. The email notification is your chance to do this. Since it’s a singular notification, you still need to compete with mass amounts of emails in the customer’s inbox. Have a strong subject line and intro to your email that stands out. So how can you do that?

“Instead of doing what everyone else is doing . . . I try to do the opposite. If your email looks like everyone else’s, there’s no incentive to click on it,” says Erin.

Want to learn how to set up an email marketing strategy for your small business? Check out our podcast with guest expert Erin right here! Or contact our team of digital marketing experts at 10|20 Marketing and find out how we can set up an email marketing strategy to bring your small business more leads, sales and traffic!

Business Sales 101 with Meghan Lamle

For business owners, your sales strategy is just as important as your marketing strategy. Especially in the online space, the two go hand-in-hand. That’s why it’s important to understand Business Sales 101!

We recently spoke with Sales Expert Meghan Lamle on our podcast, A Little Marketing. She shared with us some of her secrets to sales success.

So if you want to learn more about Business Sales 101 or need tips on how to level up your business’s sales strategy, watch our podcast, “A Little Marketing,” with Meghan Lamle. And, below are 11 tips that every salesperson should use to become a better seller.

Sales expert Meghan Lamle walks Nikki Gillingham and me through her thoughts on Business Sales 101. 

1. Sales is Communication

Forget all the old-school ideas around sales, such as “what to say” or “how to close.” The key to sales is communication. When you get better at communicating and executing a point so that a customer understands you, you’ll sell better. So speak in a way that’s interesting and easy to understand.

2. Your Relationship with Your Clients is Everything

As a salesperson, you must build relationships with clients. So often, sellers focus on attracting new customers. But don’t neglect building relationships with current clients! If someone enjoys doing business with you, they will want to do it again and again. Relationships with clients are how you build trust. Your clients need to trust you, which comes from helping them solve problems. Provide your clients with solutions, and you will gain their trust.

3. Tap Into Human Behavior

Sales Principles are rooted in human behaviour: fear and pleasure. Understanding this allows you to see where the client is coming from so that you don’t necessarily have to rely on scripts. Learn how to incorporate either fear or pleasure into your sales – this is how you get your client to close.

4. Know Your Clients

When speaking with a client, don’t be afraid to take notes. Remembering essential details about a client will help you build upon that relationship in the future.

5. Listen

Much selling is listening. Listen intentionally and let your clients feel heard. Listening is much more powerful than any “magic sales phrase” ever could be.

6. Build Your Sales Team Up

If you’re a sales leader, it is so vital that you’re building your sales team up, not breaking them down. As salespeople, rejection is a part of the job, but humans are not designed to hear no over and over. So if you’re not building your team up positively, you will not have a strong sales team.

8. Pay Attention to Detail

Pay attention to detail if you want to start a conversation with a potential client. Either notice what they’re seeing and build upon that or point out something personal about them that will help you create a sales conversation. Likewise, notice what others aren’t, and do your best to make the initial discussion unique.

9. Analyze the Sales Strategies that Work

When something works – explore it more profoundly. Ask: why does this work? Then, take that why and incorporate it further into your strategies.

10. Dollars Aren’t the Only Way to Measure Sales Success

If you want to measure your success as a salesperson or your sales team’s success, don’t just look at the dollar metrics. Success is often measurable by the sales cycle: How long from when an initial client conversation starts to close. You can also gauge sales success by confidence. A good salesperson can confidently explain what they do to anyone.

11. Sales and Marketing Go Hand-in-Hand

Marketing and sales aren’t a hand-off process anymore. With all the information that audiences constantly consume, these processes have evolved to become parallel. Therefore, your marketing team must collaborate with your sales team and vice versa. Because while a customer is gaining marketing information, they’re also entering the sales process. Marketing helps sales, and sales help marketing – it’s a crossover.

We love to talk abut sales! So if you like to discuss business sales 101 with us, do not hesitate to reach out!

What To Think About When You Start A Search Marketing Program

When it comes to your small business marketing strategy, there are various avenues that you can take. But search marketing is one of the most effective methods every business should use.

What is Search Marketing?

First things first, let’s define search marketing.

Search marketing refers to gaining online visibility and directing traffic to your business/business website via a search engine, either through paid or unpaid methods. Search engine marketing (SEM) typically refers to paid search marketing, while search engine optimization (SEO) refers to unpaid or organic search marketing.

Why is Search Marketing so Important for Small (or any size) Businesses?

When we think of marketing – and the different stages of it – we can refer to a funnel. Towards the top of the funnel, you have the awareness stage, where you target audiences to promote brand awareness. An excellent example of this is social media marketing. Social media is passive. It focuses more on brand building and bringing brand awareness to the customer. Customers at the top of the funnel aren’t yet ready to convert, but as they make their way down the funnel, conversion becomes increasingly more likely. So targeting customers with a strategy that is lower in the funnel is going to be more effective for lead generation.

Search marketing is a lower funnel tactic. It targets customers that are ready to convert. An example of this is a “near me” search. Someone searching “coffee shops near me” on Google is prepared to go out and buy coffee. That’s why it’s so important to have a good search marketing strategy in place – so that you get through to those customers that are ready to convert.

3 Important Steps to Creating a Great Search Marketing Program

Search Engine Marketing and Paid Media Specialist Philippe Tremblay discusses Paid Advertising 101 in this special podcast appearance. 
Before starting your search marketing campaign, become familiar with these three steps and start working on a plan to carry them out.

1. Have an Objective

Before executing your search marketing program, you need to have an objective. What is your goal?

Many businesses think boosting ads is the key to increasing visibility and traffic. But the reality is, if you’re promoting posts or ads with no real target, they’re just going to get lost. That’s why it’s essential to have an objective in mind of whom you want to reach and the impact you’re trying to make.

2. Execute a Strategy

You want to be ready for those “near me” searchers and customers lower in the funnel. That’s why you need to have a strategy. Your strategy is going to consist of essential keywords that are unique to your objective.

Execute your strategy and then use the next step to perfect your process.

3. Measure, Measure, Measure

You need a goal, but to reach that goal, you need to measure the journey. To do this, you will want to measure your performance metrics. So, determine which KPIs are important to your business and track them to perfect your strategy. For example, if you are trying to generate leads for your business, you will want to track conversion.

So how can you track search engine performance metrics? There are a couple of free tools you will want to use.

The first is Google analytics. Here you can track visitors, where they’re coming from and other primary KPIs.

The other tool you will want to use is Google Search Console. This tool gives you your keyword data. For example, you’ll see which organic keyword brought a visitor to your website.

Next, bring these two together with Google Data Studio. Google Data Studio lumps all of your analytic data together so that you can easily view it all on one singular page.

Want More Help with Your Search Marketing Program?

Remember that you won’t see an overnight change in lead generation. So to reap the benefits of this excellent marketing strategy, you must play the long game.

If you’re unsure where to begin or want an expert to look at your marketing strategy and see what can be changed to bring your business a more significant ROI, contact our digital marketing experts for a free consultation!

Specific Ways to Generate More Income From Your Local Listings

Did you know that you can generate more income from your local listings? Simply by having and managing a local listing, you can boost revenue!

Of course, having a local listing is excellent for overall exposure for your business, but you can also use this strategy to generate more income!

If you don’t already have local listings for your business, check out our step-by-step guide on how to get set up. If you already have local listings – such as a Google Business Profile Manager (formerly Google My Business) – our tips below will help you optimize your local listing to get the most out of your Google listing ROI.

Here are five ways that you use Google Business Profile Manager to generate sales:

1. Messages

Did you know that customers can get in touch with you via your Google Business Profile? Turn on the “Chat” button on your Google Business Profile Manager to allow customers to send messages to you. By using this feature, you can answer questions and tell your business story. Messaging attracts new customers to your business and gives your business more authenticity. In addition, messages allow for more engagement with customers, which can help boost traffic to your store.

For example, if a customer is wondering if your business offers a specific service, they might message you to inquire about that service. If you respond promptly and the customer is satisfied with the answer, they’re more likely to come in and visit your business – rather than do business with another company.

It’s vital that you answer all customer messages promptly. Not only will Google deactivate the message feature for your business if you don’t respond quickly, but customers can also see the average time your business responds to messages. In addition, reacting fast boosts trust and engagement between your business and the customer.

2. Pointy

Another effective local listing strategy to turn online browsers into in-store shoppers is Pointy from Google. Pointy from Google is a sales-boosting tool that retail store owners with a Google Business Profile listing can use.

Pointy connects your in-store inventory to your Google Business Profile so that customers can see what products you have in stock. It’s an efficient way to let customers know what you sell. For example, let’s say that you sell beauty products. If a local consumer is searching for a specific moisturizer in stock, Pointy can show them that your business carries that product – and that it’s available. This feature also keeps track of your live inventory, making things convenient for you and your customers.

3. Google Posts with Specific CTA

Another great way to increase income with your Google Business Profile Manager is via Google Posts. You can add a post to your Google Profile with a CTA. For example, this CTA could include phrases such as, Get Started, Sign up here, Visit us today, Call now, Subscribe, and others.

Add CTAs to a post about a new menu item, a post promoting your social media pages, or just an update with basic information encouraging customers to visit your business. Adding a CTA to your Google posts is a great way to generate leads – and hopefully more foot traffic to your business.

4. Website Traffic

With a Google Business Profile, cross-promotion is easy! Link your business’ website to your listing to encourage customers to visit your website. 56% of customer actions on a Google Business listing are website visits. More web traffic can result in more sales via your website and more brand awareness – which is always good for revenue.

5. Drive Foot Traffic

Last but certainly not least, you can use your local listing to drive more foot traffic into your business. Maintaining a listing with plenty of accurate and up-to-date information will attract more in-person traffic. And more in-person traffic means more revenue!

Optimize your Google Business Profile Listing to Increase Revenue!

Ready to take your Google Business Profile Manager to the next level and generate more income from your local listings? With local listings management, you can optimize your listings to attract more customers and complete more sales. And our team of digital marketing experts can help you get set up! Contact us today for a free local listing management consultation.

5 Ways to Promote Your Small Business Online Without Breaking the Bank

One of the most effective ways to bring in qualified leads is to promote your business online with digital marketing techniques.

In addition, with online promotion for your business, you have access to a bigger audience of consumers – many of whom are high-intent customers. And the best part about digital marketing is that it doesn’t have to break the bank! When done strategically, promoting your small business online doesn’t have to cost much.

Here are five low-cost marketing ideas that will bring your business to the next level:

1. Utilize a Listings Strategy

Local listings – such as using Google Business Profile Manager (formerly Google My Business) – allow customers to easily find your business via a search engine. When your company has a local listing, customers quickly access essential business information, such as products, services, business hours, addresses, phone numbers, reviews, photos, and more. This listing is critical for being discovered by new (and even existing) customers online.

Once you have your listing set up, you can further optimize it to increase visibility among customers. Check out our guide on how to optimize your Google Business Profile.

2. Review marketing

Reviews are so critical when it comes to your business’s online presence. 94% of consumers say that positive reviews make them more likely to use a local business. In addition, that same survey also found that 92% of customers are less likely to use a local business if they see many negative reviews.

So in terms of supporting your business’s online presence, review marketing is a strategy we strongly recommend. It’s a cost-effective way to boost your business’ credibility among online audiences. You can respond to customer reviews to tell them that you appreciate their feedback via your Google Business Profile. Doing so lets potential customers reading the reviews know that you value your customers’ opinions – something that will build trust in the customer-business relationship.

Another way to use reviews for digital marketing is to encourage customers to leave reviews. For example, provide your clients with a call-to-action link to your business profile so they can review the business. Consider sending the link on receipts or follow-up emails, or provide it via a QR code set up onsite.

3. Chatbot/Messaging

Another great and inexpensive way to promote your business online is via a chat box or messaging feature. There are two different ways you could go with this strategy. The first is utilizing the chat feature offered by Google Business Profile Manager. Their messaging options allow customers viewing your listing to reach out with any questions. It promotes engagement and is a great way to extend a direct CTA to potential customers.

Another way you could utilize a chat box is on your business’ website. On either platform, respond promptly to customers to promote trust and better customer engagement.

4. Social Media

If you’re not already using social media marketing as a part of your promotional strategy, it’s time to get on board. With 4.26 billion people using social media worldwide, you’re opening your business up to a massive audience of consumers.

Even locally, social media marketing often helps grow a loyal community of customers. It’s cost-effective and great for brand awareness. Use social media to promote new services or products, share promotional events, connect directly with customers, and so much more.

5. Landing Pages

Lastly, make sure your business has a high-quality landing page. When creating your landing page, use an SEO strategy to bring more traffic to your website. Incorporate strategic keywords, a user-friendly layout, easy-to-digest text, and other SEO-friendly techniques. It’s also a good idea to ensure that your landing page is mobile-friendly – as many people use their smartphones to browse online. Finally, make sure your landing page offers a CTA as well!

Low-Cost Digital Marketing Made Simple

Want a little extra help bringing these cost-effective marketing strategies to life? We can help! Contact us today for a free digital marketing consultation!

Phone Etiquette: 5 Things You Should Never Say

How’s your phone etiquette? While it may sound like a silly question, it’s something every small business owner should ask themselves.

Your relationship with customers is vital if you own a small business. Since so many small companies rely on a customer relationship of trust and respect, it’s essential that you (and your team) are well-versed in phone etiquette. Proper phone etiquette can help you get the results you want when selling over the phone and connecting with customers.

So, if you want to help your small business succeed and build stronger relationships with your customers, make sure you’re not saying any of these five things when speaking on the phone:

1. “I can’t help you.”

Sometimes when trying to satisfy a customer request, it can be tempting to give up when all options have been exhausted. But rather than saying, “I’m sorry, I can’t help you,” and ending the conversation, there are other ways to keep the conversation going. Because if you do end that conversation and tell the customer that you can’t help them, not only do you risk losing a sale, but you also risk losing the customer.

Instead, try to keep the customer engaged while offering other solutions. For example, if the customer is looking for a specific product that you don’t have, don’t tell them you can’t help them. Instead, you should suggest other similar products or products that might satisfy another request. Try your best to keep the conversation going and end it on a positive note – so that the customer walks away from the phone call feeling like they received help.

2. Inappropriate Language

While it may seem obvious, inappropriate language, such as swearing, should never be used on a phone call with a customer. It tarnishes professional credibility, and you also risk offending the customer. Even if it’s a casual conversation with a customer and you catch them swearing, it’s best not to risk your credibility as a professional by reciprocating the language.

3. “No.”

In the same fashion as “I can’t help you,” “no” is another word many customers don’t enjoy hearing. For example, a customer calls and asks, “Can I get my order delivered on Sunday?” If you don’t deliver on Sundays, rather than telling them no, you can say, “We deliver Monday-Saturday if you would like to have your order delivered on one of these dates.” It’s a simple language change that can make a difference in how the customer perceives your customer service.

4. “Hold on.”

If you need to transfer the call to another person or department, don’t say “hang on” or “hold on.” Instead, say, “Would you mind holding while I transfer you to (department/person)?” Being polite and using professional wording go a long way in building that relationship of trust and respect between you and your customer.

5. Excuses

Perhaps a customer is upset about something resulting from someone else’s mistake. So even if you know it’s not yours or your business’s fault, you don’t need to express that to the customer. Instead, do what you can to find a solution with your customer. Show empathy for their situation, regardless of who was at fault. Doing so will help build a stronger relationship with customers.

The Bottom Line

The bottom line is that relationships are at the heart of small businesses. So when speaking on the phone with customers, make sure you are doing everything in your power to maintain that positive relationship between you and your customers. In the long run, this will positively impact your customer loyalty and reputation for customer service.

Why You Need a Good Local Listings Strategy in the First Place

Is your business using one of the most effective local marketing tools available – a local listings strategy? If not – you should be!

Having a local listing is key to drawing local attention to your business. A local listing gives your business credibility and makes it easier for local consumers to discover your business and learn more about it. And more search engine attention for your business means more foot traffic – and increased revenue! For example, 72% of consumers that did a local online search ended up visiting a store within five miles.

Local Listings Strategy In Action

For example, let’s say you’re in the mood for sushi. Unless you already have a “go-to” sushi spot, you’ll probably use a search engine to type in “sushi near me” or some variation of that phrase. What will show up on the search engine are various sushi restaurants nearby. The stronger the local listing, the higher it will rank. And there’s a good chance you’ll get sushi from one of the first few listings that showed up in the search. This means that setting up a listing – such as a Google Business Profile (formerly Google My Business) – is key to bringing in more traffic.

But to reap the benefits of having a local listing, you must be sure you have a strategy. Simply registering your business on Google isn’t enough. An excellent local listing strategy is necessary if you want to be found locally, gain new customers, increase foot traffic, and boost revenue.

What is a Local Listings Strategy?

A local listing is an online profile of your business and business information. For example, on Google, you can set up a Google Business Profile, which makes it easier for customers to find your business when doing a simple Google Search. Your Google Business Profile will have information such as your business name, what your company does, business address, business phone number, photos, reviews, and any other information relevant to your business. Think of it like a mini website for your business, with all the necessary business information available on Google.

So essentially, a local listing strategy is the strategy behind your listing or listings to boost local SEO. Good local SEO increases your business’s visibility within local searches. When a local consumer searches for something relevant to your business, an excellent local listing strategy will rank you higher in the search results.

The Benefits of a Good Local Listing Strategy

An excellent local listing strategy can get you far. Here are a few key benefits of having a good local listings strategy:

  1. Low-cost exposure.
    If you know how to manage your local listings, then it’s essentially free. However, if you want to ensure that your local listing performs the best it possibly can, then a digital marketing expert can help. Hiring an expert to help you gain exposure with local listings is still one of the most cost-effective digital marketing avenues you can take.
  2. It’s an effective SEO strategy.
    It’s no secret that SEO is one of the best ways to draw organic attention to your business. And local SEO is enormous for bringing local attention. So, a solid local listing strategy is a surefire way to boost local SEO.
  3. Brand Awareness.
    With an excellent local listing strategy, you can cross-promote your website and social media platforms such as Instagram, Facebook, etc.

What Does a Good Local Listing Strategy Look Like?

Your local listings strategy should meet a few criteria. First and foremost, it should be accurate. You risk losing credibility with customers if you have inaccurate information in your listing. Your store hours, address, services, and all other information must be correct.

Your local listing should always be up-to-date as well. For example, if you update your menu, be sure to update it on the listing.

Curious about how effective your local listing strategy is? Get a full report on your local listings’ visibility, engagement, and more right here!

And if you need help setting up your local listing or managing a local listings strategy, check out our full list of resources or contact us for a free local listings consultation!

TikTok Marketing: How to Engage Your Audience and Grow Your Brand

Don’t underestimate the power of TikTok marketing!

Regarding social media, TikTok has one of the biggest influences on its users. The impact that TikTok has on culture is so significant that 43% of TikTok users try something new or go someplace new after seeing it at least once on the app. Brands are certainly taking advantage of this impact too. With 1 billion active monthly users, brands use the app to access a massive pool of consumers.

TikTok marketing is an excellent way for businesses – both big and small – to promote brand awareness. In addition, the platform’s massive impact on users can benefit brands that engage with their audience.

But despite TikTok’s colossal impact now, it’s still a relatively new platform for marketing. As a result, not all businesses are familiar with the app and its use for engagement and growth. That’s why we’re here to help. This guide will take you through all things TikTok marketing so that you can succeed at engaging your audience and growing your brand!

What is TikTok Marketing?

If you’re not already familiar with TikTok, it’s a rapidly growing app where users can create 15-second to three-minute videos. These videos either feature original sound, a trending TikTok sound made by another user, or music. According to their algorithm, these videos appear on other users’ For You Page (FYP). Users can choose to follow creators they enjoy engaging with while still enjoying videos by creators they don’t follow via the FYP.

But the app is not just for creators. TikTok is rapidly growing, with marketers looking to promote their brands to a rapidly growing audience. Brands are hopping on TikTok to promote themselves through organic content or paid TikTok advertising. In addition, brands are creating videos to engage with audiences and boost brand awareness.

A Little Marketing, Episode 14: Growing Your Business with TikTok with Guest Expert Steph Goldman

Watch our TikTok episode where Nikki Gillingham and I discuss TikTok Marketing with guest expert Stephanie Goldman. Known on TikTok as @KimmyToyz, Stephanie has 1 million followers and regularly gets over 1 million views on her videos.

How to Succeed on TikTok as a Brand

Curious about how to get in on the action? Here are five tips to help you grow and engage your TikTok audience for brand growth.

1. Finding your voice on TikTok is all about trial and error.

Finding your brand’s voice on TikTok is all about trial and error. You may not get it right in the first 5, 10, 20, or even 100 videos. Instead, it’s all about seeing what type of content connects with audiences. Once you find a groove that works for your business, you’ll be able to engage your audience and see more growth continuously.

TikTok expert Steph Goldman speaks about how she found her voice as a TikTok creator and business owner on A Little Marketing, our podcast. She believes finding your voice on TikTok is all about trial and error.

2. Use the analytics available to you

In our podcast with special guest Steph Goldman, we also discuss how she was able to find out what style of video was performing best among audiences. The answer? Analytics. Analytics is a valuable tool available to marketers and creators on TikTok. And because trends are constantly changing on TikTok, it’s essential to monitor these analytics regularly.

3. Make your contact info accessible

Put your contact info – such as your email – in your TikTok bio. That way, when you start to see growth on TikTok, your audience will be able to engage further with your business.

4. Use popular songs/sounds

Pay attention to what’s trending on TikTok. According to research conducted by TikTok, 68% of users say they remember the brand better when it uses a popular TikTok song. In addition, 58% say they feel a stronger connection to the brand and are more likely to talk about it. And 62% of TikTok users say that popular TikTok songs make them curious to learn about the brand.

5. Embrace your brand’s authenticity

If trends aren’t performing well for your business, don’t be afraid to embrace your brand’s authenticity. 56% of users feel closer to brands that embrace the medium of authenticity on TikTok.

Want to Learn More about How to Grow Your Brand on TikTok?

For more information on this topic, our podcast, A Little Marketing, has an informative episode on how to grow your business with TikTok. You can check it out here! And be sure to subscribe to the podcast to stay up to date on all things marketing for small businesses!