Leveraging trade publications is crucial in today’s digital landscape. While many B2B companies work on establishing a solid online presence and focus on mainstream digital marketing channels, trade publications can be an untapped goldmine for building brand awareness and credibility. Why? Because professionals love industry-specific publications because they speak to

Google has always been at the forefront of helping businesses succeed online. With the transition from Google My Business to Google Business Profile Manager, they continue to innovate and improve their services. In this blog post, we’ll explore why Google made this change and what new features and updates business

As a digital marketing agency specializing in driving both website and foot traffic, we understand the importance of conversions. After all, driving traffic to your website is only half the battle; you also need to convert those visitors into leads and customers. In this blog post, we’ll share our expertise

How would you describe the power of storytelling in small business marketing? Storytelling is a powerful tool that can help small businesses connect with their target audience on an emotional level – and build a strong brand identity. When small businesses use storytelling in their marketing efforts, they can create a

What is a marketing plan, and why is it crucial for small businesses? A marketing plan is a comprehensive document that outlines a small business’s overall marketing strategy and tactics to achieve its business goals. It covers all aspects of marketing, including market research, target audience, positioning, marketing mix, messaging,